Articles: 986 Results
Supermarket price wars: research suggests personalised offers are more effective in convincing consumers that a brand offers good value

Supermarket price wars: How to convince consumers a brand offers value

Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head

Thom Whitaker and Danielle Noël: creative duo join Wieden and Kennedy

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and

Budweiser's Jennifer Anton: creating an immersive World Cup experience

Budweiser's Jennifer Anton: bringing World Cup experience closer to fans

Budweiser, the official beer sponsor of the 2014 Fifa World Cup, is bringing the football experience closer to fans through

Homebase: retailer signs long-term deal with Sky IQ

Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.

Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the

Forever Sports: Haymarket launches men's monthly magazine

Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to

Simon Ward: chief executive at branding consultancy Holmes & Marchant

Co-op should take care when navigating the agile route

News that The Co-operative Group has rolled out an online customer feedback survey to help develop future brand positioning signifies

Why Sainsbury's brave 'long idea' won the hearts of the nation at Christmas

Nils Leonard, executive creative director at Grey London, reviews Sainsbury's much talked-about "Christmas in a Day" campaign.

Marks & Spencer:  Muslim staff issue sparks social media outburst

M&S faces revolt over Muslim staff exemption rules

Marks & Spencer is facing a social media revolt over its decision to allow Muslim staff not to serve products

Morrisons: long-awaited e-commerce offering

Morrisons launches online food offer as it seeks to bring in-store experience to web

Morrisons has launched its long awaited online food offer today as it seeks to "set new standards for the


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