Super Bowl

Articles: 33 Results
The most successful Super Bowl ads, by the numbers

The most successful Super Bowl ads, by the numbers

Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.

Highlights from the 3% Conference Super Bowl live tweetup

Highlights from the 3% Conference Super Bowl live tweetup

3 percenters made their voices heard during the Big Game for the fifth year in a row.

Eight-year overnight ratings low for Super Bowl LII on NBC

Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at

Super Bowl LII superlatives from VCU Brandcenter

Super Bowl LII superlatives from VCU Brandcenter

Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.

Strategy lessons from football: anticipate or observe?

Strategy lessons from football: anticipate or observe?

You can't just watch where the ball is expected to go or even where the ball is going, says a

This year, call it the Sup-AR Bowl

This year, call it the Sup-AR Bowl

Augmented reality, teased for several years, finally breaks through at the Big Game.

Expectations, or lack thereof, for the 2018 Big Game

Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.

Here's how brands should use Twitter during the Super Bowl

Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of