Advertising news and opinion from international thought leaders

March 16, 2016 by Brea Carter

Subway recently offered four Liverpool FC fans the chance to take part in a training session led by star player

September 04, 2015 by Brea Carter

Sandwich chain Subway yesterday (3 September) delivered two New York-style cabs to London's Southbank in a stunt designed to promote

May 21, 2015

Subway is launching its limited-edition BBQ pulled-pork sandwich with a surreal TV ad about a woman and her date.

November 28, 2013 by Meg Carter

There are almost as many approaches to integrated marketing as there are brands, but three key overarching styles appear to

October 25, 2013 by Gemma Charles

Nestlé, Tesco and Subway are among a number of companies to have signed up to a government pledge aimed at

September 12, 2013 by Ben Bold

A hapless sleepyhead called Bruce Trundle whose somnolence is cured by Subway's new morning opening times (7am-11am) is the star

August 07, 2013 by Matthew Chapman

Subway is launching an online "teddy bear hunt" using Google Street View to support its latest TV campaign, as it

May 01, 2013 by John Reynolds

Subway is ditching its wrap products and replacing them with low-fat flatbreads as it seeks to offer healthier alternatives, alongside

November 13, 2012 by Alex Brownsell

Subway is looking to further extend its marketing focus on healthy eating with a £1m push to raise awareness that

November 13, 2012 by Gemma Charles and Alex Brownsell

The government is gearing up for the next phase of its 'Responsibility Deal' programme, partnering brands to encourage consumers to

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