Asics to host workout sessions in London
Sportswear brand Asics is hosting fitness sessions in London this summer, inviting guests to release the stress from their working
Betsafe appoints Fuse for sports partnerships
Online gambling brand Betsafe has appointed brand experience agency Fuse to work on the brand's sports partnerships and ambassadors programme.
Dove announces partnership with British Tennis
Skincare and anti-perspirant brand Dove has announced a year-long partnership with the Lawn Tennis Association, and will be supporting British
Runner's World to stage pop-up for Boston Marathon
Sports media brand Runner's World has announced that it will deliver its first ever pop-up experience at the 121st Boston
In pictures: Nike's 'Strike Night' in London
Sports brand Nike hosted its first ever 'Strike Night' event at a secret location in London.
O2's partnership with England Rugby to focus on experiential
Mobile service provider O2 has extended its deal with England Rugby until September 2021, with experiential set to play a
Sector insight: Sport and fitness
This year is set to be a big one for sport, with the Rio Olympics and Uefa Euro 2016 championship
The Forgotten Fans: Is it worth targeting the busy and cynical with sports activations?
Event finds that experiential agencies aren't ready to give up on busy and cynical sports fans just yet, following a
All Bar One partners with Pimm's for Wimbledon
All Bar One Wimbledon is working with Pimm's and production agency Theme Traders to create a tennis-themed Pimm's Paradise for
FIFA's David O'Connor joins GMR Marketing
Global engagement agency GMR Marketing has added David O'Connor, the former head of marketing communications and research at FIFA Marketing,
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