Articles: 1329 Results

Blog: Why brands are poor performers in Formula 1

David Hornby is founder and managing director of consultancy business Why Not, which has worked on projects including the England

Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed

Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood.

Hyundai creates immersive fan experience for Euro 2016

Hyundai Motor UK is launching a 'fan dome' experience in King's Cross, London, which will host 45,000 guests across 45

Supermalt will appear on the team's jerseys for the 2016 season

Supermalt announced as London Lions basketball sponsor

Beverage brand Supermalt has announced a new partnership with basketball team the London Lions for 2016.

Continental Tyres is seeking to activate its sponsorship of Euro 2016 (continental-tyres.co.uk)

Continental Tyres hands The Moment experiential Euro 2016 account

Continental Tyres has appointed The Moment to activate its Uefa Euro 2016 sponsorship campaign.

Adidas has reportedly ended its sponsorship deal with the IAAF (Creative Commons)

Does Adidas' IAAF exit hail a new era of sponsor power?

As Adidas allegedly pulls its sponsorship of the International Association of Athletic Federations (IAAF), Event asks whether sponsors are finally

Heineken's Moderate Drinkers Wanted falls in line with its Enjoy Heineken Responsibly campaign

Heineken plans experiential for responsible drinking campaign

Drinks brand Heineken has launched a new campaign as part of its Enjoy Heineken Responsibly initiative, entitled Moderate Drinkers Wanted.

Sports fans: feeling neglected by sponsors

Infographic: Sports fans are growing ambivalent to sponsorship, report finds

Fans are feeling 'increasing wariness' of brands' involvement in sporting events, according to new research from Momentum Worldwide.

The Hub Sessions with include performances from a range of international artists

Russian Standard to host late-night music at Edinburgh International

Russian Standard Vodka has become an official partner of the Edinburgh International Festival 2015, where it will activate with a

Independent Venue Week is looking for brands with a commitment to music

Independent Venue Week begins search for brand sponsorship

The founder of Independent Venue Week has told Event she is looking for brands with a long-term view to supporting


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