Blog: Why brands are poor performers in Formula 1
David Hornby is founder and managing director of consultancy business Why Not, which has worked on projects including the England
Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed
Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood.
Hyundai creates immersive fan experience for Euro 2016
Hyundai Motor UK is launching a 'fan dome' experience in King's Cross, London, which will host 45,000 guests across 45
Supermalt announced as London Lions basketball sponsor
Beverage brand Supermalt has announced a new partnership with basketball team the London Lions for 2016.
Continental Tyres hands The Moment experiential Euro 2016 account
Continental Tyres has appointed The Moment to activate its Uefa Euro 2016 sponsorship campaign.
Does Adidas' IAAF exit hail a new era of sponsor power?
As Adidas allegedly pulls its sponsorship of the International Association of Athletic Federations (IAAF), Event asks whether sponsors are finally
Heineken plans experiential for responsible drinking campaign
Drinks brand Heineken has launched a new campaign as part of its Enjoy Heineken Responsibly initiative, entitled Moderate Drinkers Wanted.
Infographic: Sports fans are growing ambivalent to sponsorship, report finds
Fans are feeling 'increasing wariness' of brands' involvement in sporting events, according to new research from Momentum Worldwide.
Russian Standard to host late-night music at Edinburgh International
Russian Standard Vodka has become an official partner of the Edinburgh International Festival 2015, where it will activate with a
Independent Venue Week begins search for brand sponsorship
The founder of Independent Venue Week has told Event she is looking for brands with a long-term view to supporting
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