Drinks brand Smirnoff has announced the launch of its latest initiative, which aims to double the number of female music
Vodka brand Smirnoff is hosting a party highlighting how the power of music can bring people and cultures together.
Experiential has grown across the decades yet remains intrinsically linked to culture, says Andy Dougan, head of experiential and growth,
Brands including McDonald's, Boots and Smirnoff activated at V Festival over the weekend (20-21 August)
Event selects the best brand activations taking place this weekend for lovers of food, fitness and festivals.
Some brands are shunning major festivals in favour of other music activations, forging connections that last all year round.
Smirnoff at Winter Pride, W London's detox events and 107.6 Capital Liverpool's Glam Bus are all available to check out
Smirnoff is to host LGBT festival Winter Pride in south London next week (30 January).
Smirnoff is continuing to appeal to music fans through a new partnership with Mixmag, which will see the two brands
Festival-goers at Creamfields in Cheshire will be the first in the UK to experience the Smirnoff House concept this August