Advertising news and opinion from international thought leaders

March 08, 2017 by Hannah Ellison

Drinks brand Smirnoff has announced the launch of its latest initiative, which aims to double the number of female music

December 01, 2016 by Kim Benjamin

Vodka brand Smirnoff is hosting a party highlighting how the power of music can bring people and cultures together.

October 19, 2016 by Andy Dougan

Experiential has grown across the decades yet remains intrinsically linked to culture, says Andy Dougan, head of experiential and growth,

August 22, 2016 by Kim Benjamin

Brands including McDonald's, Boots and Smirnoff activated at V Festival over the weekend (20-21 August)

August 17, 2016 by Alison Ledger

Event selects the best brand activations taking place this weekend for lovers of food, fitness and festivals.

May 31, 2016

Some brands are shunning major festivals in favour of other music activations, forging connections that last all year round.

January 28, 2016 by Georgi Gyton

Smirnoff at Winter Pride, W London's detox events and 107.6 Capital Liverpool's Glam Bus are all available to check out

January 21, 2016 by Katie Deighton

Smirnoff is to host LGBT festival Winter Pride in south London next week (30 January).

November 12, 2015 by Katie Deighton

Smirnoff is continuing to appeal to music fans through a new partnership with Mixmag, which will see the two brands

July 30, 2015 by Chantelle Dietz

Festival-goers at Creamfields in Cheshire will be the first in the UK to experience the Smirnoff House concept this August

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