Articles: 50 Results

Smirnoff launches 'Equalizing Music' initiative

Drinks brand Smirnoff has announced the launch of its latest initiative, which aims to double the number of female music

Smirnoff celebrates power of music

Vodka brand Smirnoff is hosting a party highlighting how the power of music can bring people and cultures together.

Event Essay: The culture of experiential

Experiential has grown across the decades yet remains intrinsically linked to culture, says Andy Dougan, head of experiential and growth,

In pictures: McDonald's, Boots and Smirnoff at V Festival 2016

Brands including McDonald's, Boots and Smirnoff activated at V Festival over the weekend (20-21 August)

Aussie and Smirnoff are among a host of brands activating at V Festival this year

Weekender: V Festival, Nike's Unlimited You, Old El Paso

Event selects the best brand activations taking place this weekend for lovers of food, fitness and festivals.

Hungryhouse has sponsored the Fun Bunch sound system at Notting Hill Carnival for the past two years

The Music Report: Always on...

Some brands are shunning major festivals in favour of other music activations, forging connections that last all year round.

Vodka brand Smirnoff is to host the event, this Saturday, in partnership with Pride in London

Weekender: Smirnoff, W London, and a Glam Bus tour

Smirnoff at Winter Pride, W London's detox events and 107.6 Capital Liverpool's Glam Bus are all available to check out

The event will take place across four rooms in Elephant and Castle

Smirnoff gears up for Winter Pride festival

Smirnoff is to host LGBT festival Winter Pride in south London next week (30 January).

Live music will be performed at Mixmag's offices every Friday

Smirnoff teams up with Mixmag for weekly music events

Smirnoff is continuing to appeal to music fans through a new partnership with Mixmag, which will see the two brands

Smirnoff House has already appeared in Belgium and Australia

Smirnoff House experience to make UK debut at Creamfields

Festival-goers at Creamfields in Cheshire will be the first in the UK to experience the Smirnoff House concept this August


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