Articles: 31 Results
The tour will conclude with a Deskfast Day activation at London Victoria

Breakfast brands to take over London Victoria for Deskfast Day

Marmite, Jordans and Belvita are joining Brand Belief's Deskfast Day activation at the commuter hotspot from 22-23 March, to promote

Rachel Bateman promoted to head of live engagement

Initials creates head of live engagement amid repositioning

The World of Initials has promoted Rachel Bateman to its newly-created position of head of live engagement, to support the

Hovis, HP and Nestlé among brands featuring in the A Better Breakfast campaign

Brand Belief launches A Better Breakfast campaign

Grocery marketing agency Brand Belief has announced its latest multi-brand breakfast campaign will feature a dedicated campaign day, a supermarket

Boursin enlist Because for experiential activity (

Boursin selects Because for sampling campaign

French soft cheese brand Boursin, owned by Bel UK, has appointed brand experience agency Because to launch its sampling campaign

Fans cheered on athletes against the iconic backdrop (Ben Hoskins)

In pictures: Sainsbury's Anniversary Games takes place in St James' Park

Sainsbury's recreated Olympic fever in London on Sunday (20 July) by hosting its second Anniversary Games at St James' Park.

The roadshow is targeting supermarket shoppers

In pictures: Gastro Alfresco reaches 200,000 consumers at halfway point

The experiential sampling roadshow Gastro Alfresco has interacted with 200,000 consumers at the halfway point of its tour, having visited

Gastro Alfresco will promote the UK outdoor dining market

Brand Belief to launch 18th Gastro Alfresco campaign

Brand Belief has announced it will be running its multi-brand and multi-discipline Gastro Alfresco campaign for the 18th time this

Tesco's profits fell 23.5% in the six months to August

Tesco must learn the difference between value and price

The savvy shopper is voting with their feet (and their wallets) as Tesco loses out, writes retail expert Kate Jones,

Sainsbury's: launched this press campaign in response to ASA ruling in Tesco's favour

Sainsbury's reignites price war ad battle in latest appeal action

Sainsbury's has appealed to an independent body about its ongoing ad battle with rival Tesco and its Price Promise scheme,

Dalton Philips: chief executive of Morrisons

Morrisons boss ups retailer complaints over online sales tax

Dalton Philips, Morrisons' chief executive, has joined Sainsbury's and Topshop bosses in demanding an online sales tax to rebalance the


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