Advertising news and opinion from international thought leaders

April 07, 2015

Everything ends with dishes, according to the new campaign from Finish, the dishwasher detergent owned by RB.

March 04, 2014 by Samantha Edwards

Agency Virgo Consumer Health & Wellbeing was tasked by air freshener brand Airwick to bring its UK National Parks partnership

October 09, 2013 by Magda Ibrahim

Heinz and Reckitt Benckiser are replacing traditional 'Captcha' authentication boxes with interactive games created by Future Ad Labs.

April 10, 2013 by Alex Brownsell

The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained

November 19, 2012 by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser is launching a £5m push for its Cillit Bang cleaning brand today (19 November) that brings a return

November 16, 2012 by John Reynolds

Reckitt Benckiser (RB) is aiming to break into the vitamins, minerals and supplements global market by making an offer to

October 02, 2012 by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser has appointed Jerome Lemaire as UK marketing director amid a reshuffle that is sending incumbent Stefan Gaa to

October 01, 2012 by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which aims to create a third of the company's

September 27, 2012 by Stuart Derrick

Top brands including BP, Bacardi, Morrisons, Ocado, Reckitt Benckiser, and Pret a Manger went under the microscope in a hotly

September 27, 2012

We reveal the marketers leading the way on the professionals' social-networking site

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