Rachel Barnes

Articles: 21 Results
Clarks shakes up brand image with four-inch studded heels

Clarks shakes up brand image with four-inch studded heels

Clarks is launching its first four-inch heels in August as the footwear retailer modernises its styles in an attempt to

Lance Armstrong and Tesco offer lessons in brand trust

Lance Armstrong and Tesco offer lessons in brand trust

In the past week, we have written about examples at either end of the scale relating to how to manage

Google time: Do away with time-draining distractions and find time for innovation

Google time: Do away with time-draining distractions and find time for innovation

In 2002, Google launched '20% time', encouraging engineers to spend a fifth of their time working on innovation projects beyond

Now is a not a time for resolutions, but actions

Now is a not a time for resolutions, but actions

It would be a tad patronising to spend this column talking about your New Year's marketing resolutions; while it can

Empty seats? Look beyond the brands to the bums of the 'Olympic family'

Empty seats? Look beyond the brands to the bums of the 'Olympic family'

Sponsor-bashing is fast becoming as much of an Olympic sport as the main events. No sooner did news of empty

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel

Tesco hires UK marketing chief

Tesco hires UK marketing chief

Tesco has appointed David Wood to be its UK marketing director following the promotion of Carolyn Bradley to group brand

Cookie consent: how to stay on the right side of the law

Cookie consent: how to stay on the right side of the law

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?

Who owns your Twitter followers?

Who owns your Twitter followers?

Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free