Clarks is launching its first four-inch heels in August as the footwear retailer modernises its styles in an attempt to
In the past week, we have written about examples at either end of the scale relating to how to manage
In 2002, Google launched '20% time', encouraging engineers to spend a fifth of their time working on innovation projects beyond
It would be a tad patronising to spend this column talking about your New Year's marketing resolutions; while it can
Sponsor-bashing is fast becoming as much of an Olympic sport as the main events. No sooner did news of empty
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel
Tesco has appointed David Wood to be its UK marketing director following the promotion of Carolyn Bradley to group brand
As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?
Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes.