Premier League
Event Stories: Momentum Worldwide
Momentum Worldwide has delivered experiential events for brands such as American Express, Samsung, Xbox and the Premier League. Event talks
MKTG appointed to activate Cadbury and Premier League partnership
Marketing agency MKTG will be the lead agency activating a new three-year partnership between the Premier League and Cadbury, which
BT Sport brings virtual reality to EE stores
Football fans can experience this weekend's Premier League football clash between Chelsea and Arsenal live in virtual reality (VR) in
Global in pictures: Barclays Premier League Live descends on Cape Town
Barclays and The Premier League teamed up with agency Wasserman to deliver the Barclays Premier League (BPL) Live event in
LGBT sport event attracts brands such as Sky and AIG
Brands including Sky, AIG and NFL UK descended on London's Landing Forty Two yesterday (11 February) for the Team Pride:
Event TV: William Hill tours cash-filled lorry around London
Bookmaker William Hill celebrated the launch of its biggest ever prize competition by touring a lorry loaded with cash around
Adidas launches replica football pitch at Pop Brixton
To tie in with the launch of its football boot campaign, Adidas is taking over the Pop Brixton event space
Blog: Why experiential marketing will boost your brand engagement
Phil Boas, director of brand engagement at Paragon, discusses the benefits of a cross-media focus and immersive experiences when it
Carlsberg appoints Fuse for Euro 2016 hospitality
Fuse Sport & Entertainment has been appointed by Carlsberg to handle the global guest hospitality programme for the beer brand's
Talksport and Carlsberg launch experiential pundit search
Beer brand Carlsberg has partnered with radio station Talksport to search for the 'People's Pundit' through on-trade and digital activity.
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