PlayStation

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Top five experiential stories of the week

Top five experiential stories of the week

A dining experience from Bombay Sapphire, PlayStation at the UEFA Champions League Festival, Maynard Bassets' art-themed pop-up, Pizza Hut at

Behind the scenes: PlayStation at UEFA Champions League Festival

Behind the scenes: PlayStation at UEFA Champions League Festival

PlayStation worked with experiential agency Amplify to create a brand activation at this year's Champions League Festival celebrating a 20-year

Brand Slam: Nintendo vs PlayStation

Brand Slam: Nintendo vs PlayStation

In this month's Brand Slam we pitch the experiential marketing strategies of gaming giants Nintendo and PlayStation against each other.

Five of the best tech-based activations

Five of the best tech-based activations

Event looks at five of the best activations using the latest technology, including Diesel, Universal Music Group, Easyjet, Sony Playstation

Event TV: Sony launches Playstation VR with giant headset installation

Event TV: Sony launches Playstation VR with giant headset installation

Sony has installed a giant version of its virtual reality headset at London's King's Cross station.

Five of the best football activations

Five of the best football activations

With Euro 2016 fast approaching, Event lines up some of the best football activations of the past year, including work

Global activations: Boundless ideas

Global activations: Boundless ideas

Brands and agencies are extending their reach with activations that straddle the continents. Georgi Gyton looks at the pitfalls and

Event tech: Four tech stories

Event tech: Four tech stories

Event takes a look at four recent event tech stories, featuring Experience 12, Samsung, Twitter and PlayStation.

In pictures: PlayStation Schools Cup festival kicks off

In pictures: PlayStation Schools Cup festival kicks off

The PlayStation Schools Cup festival launched this week, welcoming hundreds of young, talented footballers to Reading FC's Madjeski Stadium.

PlayStation to launch 2016 Schools' Cup Festival tournament

PlayStation to launch 2016 Schools' Cup Festival tournament

PlayStation Schools' Cup Festival will welcome hundreds of young footballers to Reading FC's Madejski Stadium next week, all competing for

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