A dining experience from Bombay Sapphire, PlayStation at the UEFA Champions League Festival, Maynard Bassets' art-themed pop-up, Pizza Hut at
PlayStation worked with experiential agency Amplify to create a brand activation at this year's Champions League Festival celebrating a 20-year
In this month's Brand Slam we pitch the experiential marketing strategies of gaming giants Nintendo and PlayStation against each other.
Event looks at five of the best activations using the latest technology, including Diesel, Universal Music Group, Easyjet, Sony Playstation
Sony has installed a giant version of its virtual reality headset at London's King's Cross station.
With Euro 2016 fast approaching, Event lines up some of the best football activations of the past year, including work
Brands and agencies are extending their reach with activations that straddle the continents. Georgi Gyton looks at the pitfalls and
Event takes a look at four recent event tech stories, featuring Experience 12, Samsung, Twitter and PlayStation.
The PlayStation Schools Cup festival launched this week, welcoming hundreds of young, talented footballers to Reading FC's Madjeski Stadium.
PlayStation Schools' Cup Festival will welcome hundreds of young footballers to Reading FC's Madejski Stadium next week, all competing for