Advertising news and opinion from international thought leaders

July 05, 2017 by Alison Ledger

To mark the recent launch of Pepsi Max Vanilla, the brand created The Vanilla Kitchen, a three-day pop-up dining experience

April 04, 2017 by Hannah Ellison

Drinks brands Pepsi and Aquafina have unveiled plans to activate throughout the 2017 baseball season, promising to deliver unique fan

May 04, 2016 by Michelle Perrett

Pepsi will be presenting a live music performance from Alicia Keys as part of the opening ceremony of the Uefa

February 03, 2016 by Katie Deighton

Soft drinks brand Pepsi has announced experiential plans for a series of hospitality and events spaces, with the first flagship

October 13, 2015 by Georgi Gyton

The key thing for brands in the social era "is not to be 'on' social, but to 'be' social", advised

August 10, 2015 by Sara Spary

The soft drinks giant has removed aspartame from Diet Pepsi in the US in response to growing consumer concern over

May 27, 2015 by Charlotte Mceleny

Veteran business leader talks about experience marketing

April 30, 2015 by Adam Olson

Soda line's series takes flight with video featuring drone

January 30, 2015 by Adam Olson

The soda maker releases a teaser for its third straight Super Bowl Halftime sponsorship

January 23, 2015 by Adam Olson

Continuation of "Hyped for Halftime" campaign gets some laughs

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