Paddy Power

Articles: 52 Results

In pictures: Paddy Power launches prosthetic presidents in London

Betting platform Paddy Power celebrated the launch of a new Cheltenham-Political betting market with a stunt featuring actors posing as

Oktoberfest London was cancelled after its first session

Five live experiences that didn't quite go to plan in 2015

While this year was relatively disaster free for event profs, there were of course a number of events and activations

Scottish fans were free to play their bagpipes in the store

Paddy Power devises bagpipe friendly zone at Rugby World Cup

The infamously provocative Paddy Power stood up for Scottish rugby fans yesterday (23 September) by creating a bagpipe friendly zone

Paddy Power: BMB ad offered odds for Ireland’s referendum on gay marriage

Paddy Power drops BMB after three months for Lucky Generals

Paddy Power has dropped BMB as its lead creative agency after only three months, with Lucky Generals set to take

Labour's pink bus targeted the female electorate (@HarrietHarman)

Five memorable General Election stunts

Event takes a look back at the political PR stunts that have marked - and blighted - the battle for

Paddy Power "Tiocfaidh Ár Lá" by BMB

Paddy Power, the bookmaker with a reputation for mischievous marketing, has released a new campaign across Ireland giving its odds

Paddy Power: the bookmaker's Pigeon Eye ad

Content is in Paddy Power's DNA

You probably know Paddy Power best as the bookie whose ads regularly get banned. Whether it's a Jesus look-alike in

Sir John Hegarty

John Hegarty's creative pick of 2013: Paddy Power's anti-homophobia rainbow laces

"Why create a campaign when you can start a revolution? Paddy Power's 'Kick homophobia out of football' is a case

Richard Curtis: picks up The Marketing Society Outstanding Leadership award

Sainsbury's wins Brand of the Year

Sainsbury's has been crowned The Marketing Society Brand of the Year 2013, in association with Marketing and Metro, and sponsored

Tango: "revolutionary" approach

Irreverence in marketing: when is it right for brands to #lol?

Brands require total conviction if they are to pursue irreverent marketing strategies, writes Ben Bold.

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