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Heineken launched its Star Cabs activation in August

Eight on-the-go brand activations from 2014

2014 was the year experiential marketing went mobile. Event looks back at eight great brand activations that took place on

Heineken's pop-up lounge was located in the Old Truman Brewery

Heineken scoops Cannes Lions creative marketer accolade

Drinks brand Heineken has been announced as the winner of the creative marketer of the year gong at 2015's Cannes

Heineken rounds off summer events at Battersea Power Station

Events in Action: Heineken Ignite London

Heineken was after an experience to round off the summer and enlisted the help of agency RPM to create a

The Star Cabs will transport consumers across London

In pictures: Heineken launches Star Cabs activation with RPM

Drinks brand Heineken launched its Star Cabs event series on Saturday (2 August), designed to encourage Londoners to break their

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