Oculus Rift

Articles: 42 Results
The medium of VR is a logical fit for travel brands, experts say

Three sectors which are utilising VR in their experiences

With virtual reality now a mainstay on the UK's events circuit, we look at the brand experiences that are best

Closer's Dan Machen shares five of his favourite SXSW experiences

Five takeaways from SXSW 2016: Reflections of 'living' virtually

Fresh off the plane from Texas, Dan Machen, director of innovation at Closer reveals his five favourite things from this

Microsoft, Huawei and Sony each used natural wood textures to add warmth to their stands

Blog: Top trends from Mobile World Congress

Jane Baker, commercial director at 2Heads, shares key trends from Mobile World Congress 2016.

Groom discusses three key areas which could impact experiential activity

Blog: CES 2016 - the innovations that will enhance experiential brand activity

Alex Groom, comms specialist at Havas SE Cake reports on the innovations at CES 2016 that are likely to have

Dodgson feels the event and tech worlds are set to be even more intrinsically linked this year

Blog: 2016 - the year the event and tech worlds collide

2016 is set to be the year when the events world fully embraces everything that technology has to offer, says

Technology can add novelty and interest but it should be a facilitator in the process not the sole focus

Blog: Technology as a facilitator

Oliver Richardson from DB Systems says it's common for brands and agencies to make the mistake of letting technology lead

McCain create an ultimate teatime experience for one Brighton family

Five of the best brand activations in Brighton

McCain, Nestlé Cereals and Corona feature as some of the best brand activations that took place in tourist hotspot Brighton

The experience employs Oculus Rift and Leap Motion

M&S enters the world of VR with Loft Homeware tour

Marks & Spencer (M&S) has devised an activation that features both Oculus Rift and Leap Motion virtual reality (VR) to

Passers-by were offered a 360-degree experience of a major US city

Five of the best tech-based activations

Event takes a look back at five recent tech-based activations, including Neilson Active Holidays, Jaguar at Wimbledon and Yorkshire Tea.

JWT says food and drink brands should embrace virtual reality experiences (betto rodrigues)

Drinks brands providing increasingly immersive experiences

The drinks sector is experimenting with increasingly immersive experiences, according to new research from The Innovation Group - part of


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free