With virtual reality now a mainstay on the UK's events circuit, we look at the brand experiences that are best
Fresh off the plane from Texas, Dan Machen, director of innovation at Closer reveals his five favourite things from this
Jane Baker, commercial director at 2Heads, shares key trends from Mobile World Congress 2016.
Alex Groom, comms specialist at Havas SE Cake reports on the innovations at CES 2016 that are likely to have
2016 is set to be the year when the events world fully embraces everything that technology has to offer, says
Oliver Richardson from DB Systems says it's common for brands and agencies to make the mistake of letting technology lead
McCain, Nestlé Cereals and Corona feature as some of the best brand activations that took place in tourist hotspot Brighton
Marks & Spencer (M&S) has devised an activation that features both Oculus Rift and Leap Motion virtual reality (VR) to
Event takes a look back at five recent tech-based activations, including Neilson Active Holidays, Jaguar at Wimbledon and Yorkshire Tea.
The drinks sector is experimenting with increasingly immersive experiences, according to new research from The Innovation Group - part of