Advertising news and opinion from international thought leaders

October 20, 2014 by Samantha Edwards

Memories of August 1914, the UK's flagship event to mark the centenary of the First World War, saw one million

March 28, 2014 by Katie Deighton

The Department of Culture has revealed its plans to commemorate the centenary of the First World War, which will include

January 08, 2014 by Samantha Edwards

Liverpool will play host to a World War One (WW1) commemoration event featuring large-scale puppets.

January 02, 2013 by Matthew Chapman

Petplan is relaunching its brand with the biggest ad campaign in its 36-year history, featuring a TV spot that will

December 21, 2012 by Loulla-Mae Eleftheriou-Smith

Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families

June 18, 2012 by Mark Banham

Butlins, the holiday and leisure company, is to review its £5m media planning and buying account currently held by ZenithOptimedia.

February 16, 2012 by Maisie McCabe

Bauer Media "steadied the ship" at celebrity weekly magazines Closer and Heat in the final six months of 2012, as

September 20, 2010 by Katherine Levy

Sally Eyden, editor of the News of the World's Fabulous magazine, has been appointed editor of the IPC celebrity weekly,

September 03, 2010 by Mark Banham

IPC Media has appointed MediaCom director Fiona Walford as strategic business development director, reporting to group trading director Ian Tournes.

August 12, 2010 by Sarah Johnson

Many magazines have diversified away from traditional advertising to promote themselves to new readers. Media Week presents some of the

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