Articles: 19 Results
Memories of August 1914 boosts local economy

In numbers: Liverpool's Giants bring £46m to local economy

Memories of August 1914, the UK's flagship event to mark the centenary of the First World War, saw one million

14-18 NOW launch the Lights Out cultural campaign

UK government unveils Lights Out event to commemorate WW1

The Department of Culture has revealed its plans to commemorate the centenary of the First World War, which will include

Giant puppets will bring to life Liverpool's Memories of August 1914 event

Giants to commemorate WW1 in Liverpool

Liverpool will play host to a World War One (WW1) commemoration event featuring large-scale puppets.

Petplan: relaunches brand with its biggest ad campaign to date

Petplan relaunches with biggest ad investment to date

Petplan is relaunching its brand with the biggest ad campaign in its 36-year history, featuring a TV spot that will

Butlins: latest TV campaign focuses on family togetherness

Butlin's returns to TV with 'altruistic' mission

Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families

Butlins: last year's Ludo the Dino activity

Butlins to review £5m media planning and buying account

Butlins, the holiday and leisure company, is to review its £5m media planning and buying account currently held by ZenithOptimedia.

Heat: half year marked by a new editor and a redesign

MAGAZINE ABCs: Bauer steadies ship at Closer and Heat

Bauer Media "steadied the ship" at celebrity weekly magazines Closer and Heat in the final six months of 2012, as

Sally Eyden: moves from Fabulous to IPC's Now

Fabulous magazine editor moves to Now

Sally Eyden, editor of the News of the World's Fabulous magazine, has been appointed editor of the IPC celebrity weekly,

Now: IPC Media title

IPC Media hires MediaCom director Walford for strategy role

IPC Media has appointed MediaCom director Fiona Walford as strategic business development director, reporting to group trading director Ian Tournes.

GQ launched a car with Citroen

MAGAZINE ABCs: Consumer magazines' most innovative marketing strategies

Many magazines have diversified away from traditional advertising to promote themselves to new readers. Media Week presents some of the


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