Top five experiential stories of the week
Walkers' virtual Mexican wave, a G&T ice cream parlour from Gin Mare, LG's Instagram workshop, the UK's first 'Negroni Week'
Nickelodeon and Wonderland team up for Spongebob activation
To celebrate the launch of the Spongebob Gold fashion collection, Nickelodeon has teamed up with Wonderland magazine and store for
Nickelodeon's Slimefest returns to Blackpool
Nickelodeon UK & Ireland has partnered with VisitBlackpool to bring Nickelodeon's Slimefest back to the beach resort.
Five of the best global activations
Event lists five impressive brand experiences of 2016 that have taken place overseas.
Weekender: Cadbury's Egg Hunt and Jägermeister's Berlin pop-up
Cadbury and Nickelodeon are serving up family fun this Bank Holiday weekend, while Jägermeister and Secret Cinema provide grown-ups an
Nickelodeon brings SpongeBob to Intu centres this Easter
Thanks to a partnership between Nickelodeon and Intu, SpongeBob Squarepants' Laughter Party will visit UK shopping centres from Friday (25
Nickelodeon to bring Slimefest to the UK
Viacom channel Nickelodeon is to host its Slimefest event in the UK for the first time.
Global: Heineken and Kia activate at the Australian Open
Brands including Heineken, Kia and Nickelodeon are delivering experiences at the Australian Open tennis tournament from 18-31 January.
Sunshine poaches head of experiential from MTV
Creative agency Sunshine has announced Ben Hack has joined as head of experiential from MTV's media network Viacom.
Media Agenda: Be Viacom's Dave Sibley discusses building brands
Dave Sibley, Be Viacom's executive vice-president and managing director, talks about finding solutions for brands, the international media market and
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