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Top five experiential stories of the week

Walkers' virtual Mexican wave, a G&T ice cream parlour from Gin Mare, LG's Instagram workshop, the UK's first 'Negroni Week'

Nickelodeon and Wonderland team up for Spongebob activation

To celebrate the launch of the Spongebob Gold fashion collection, Nickelodeon has teamed up with Wonderland magazine and store for

Nickelodeon's Slimefest returns to Blackpool

Nickelodeon UK & Ireland has partnered with VisitBlackpool to bring Nickelodeon's Slimefest back to the beach resort.

Five of the best global activations

Five of the best global activations

Event lists five impressive brand experiences of 2016 that have taken place overseas.

Last year Cadbury attracted more than 270,000 egg hunters to its events

Weekender: Cadbury's Egg Hunt and Jägermeister's Berlin pop-up

Cadbury and Nickelodeon are serving up family fun this Bank Holiday weekend, while J├Ągermeister and Secret Cinema provide grown-ups an

Families can also win a visit to Nickelodeon Land at Blackpool Pleasure Beach

Nickelodeon brings SpongeBob to Intu centres this Easter

Thanks to a partnership between Nickelodeon and Intu, SpongeBob Squarepants' Laughter Party will visit UK shopping centres from Friday (25

Music, hands-on activities and slime are all on the cards for Blackpool

Nickelodeon to bring Slimefest to the UK

Viacom channel Nickelodeon is to host its Slimefest event in the UK for the first time.

A number of brands are activating throughout the tournament (@AustralianOpen)

Global: Heineken and Kia activate at the Australian Open

Brands including Heineken, Kia and Nickelodeon are delivering experiences at the Australian Open tennis tournament from 18-31 January.

Hack to head up Sunshine's experiential offering

Sunshine poaches head of experiential from MTV

Creative agency Sunshine has announced Ben Hack has joined as head of experiential from MTV's media network Viacom.

Dave Sibley: Be Viacom's executive vice-president and managing director

Media Agenda: Be Viacom's Dave Sibley discusses building brands

Dave Sibley, Be Viacom's executive vice-president and managing director, talks about finding solutions for brands, the international media market and


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