Behr Paint, part of Masco Coatings Group, created a pop-up 'Trend Home' in New York's Grand Central Station celebrating its
Global brand communications agency Invnt has announced that its founding partners, Scott Cullather and Kristina McCoobery, have bought the agency
Sparkling water brand Perrier has opened a pop-up in New York's Soho district, centred around engaging all five senses.
Beauty brand St Ives has opened a pop-up mixing bar in New York, inviting guests to immerse themselves in the
Airline brand Icelandair is staging an on-flight immersive theatre experience to celebrate its 80th anniversary.
Moose Toys, the global toy company behind the Shopkin collectible toys, is giving fans an exclusive, one-of-a-kind experience by opening
Air France is launching its first pop-up restaurant in New York to celebrate the airline's commitment to exceptional French cuisine.
Luxury brand Cartier is set to launch its experiential Panthère Studio in New York this weekend (20-21 May) which promises
Samsung's Unbox Your Phone activation was aimed at launching its Galaxy S8 and S8+ and building love for both the
The Economist has worked with brand experience agency Sense to roll out its #FeedingTheFuture campaign in New York.