Advertising news and opinion from international thought leaders

April 13, 2016 by Grace Caffyn

With virtual reality now a mainstay on the UK's events circuit, we look at the brand experiences that are best

September 24, 2015 by Georgi Gyton

McCain, Nestlé Cereals and Corona feature as some of the best brand activations that took place in tourist hotspot Brighton

September 08, 2015 by Georgi Gyton

Event takes a look back at five recent tech-based activations, including Neilson Active Holidays, Jaguar at Wimbledon and Yorkshire Tea.

August 07, 2015 by Brea Carter

Neilson Active Holidays has released a video that documents participants' responses to its virtual reality (VR) experience, which included the

July 02, 2015 by Katie Deighton

Shrek's Adventure opens this weekend, while those looking for something more refined can head for Michelin-starred dining with S.Pellegrino and

June 30, 2015 by Brea Carter

Neilson Active Holidays is utilising Oculus Rift virtual reality (VR) technology so that consumers can experience its range of holiday

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