Articles: 32 Results

NBA debuts new experience in Spain

The National Basketball Association (NBA) has launched its latest range of European experiences called 'NBA Zone' in partnership with Spanish

Jordan Brand opens pop-up for NBA All-Star weekend

Nike-owned trainer and apparel brand Air Jordan opened a pop-up shop in New Orleans to celebrate the National Basketball Association

Bud Light activates at NBA All-Star Weekend

American-style pale ale brand Bud Light brought its Bud Light Crew HQ experience to New Orleans for the National Basketball

Global: Mountain Dew to mark NBA All-Star weekend with fan experiences

Soft drink brand Mountain Dew is staging a range of fan experiences at the National Basketball Association (NBA) All-Star weekend,

For Chinese New Year, NBA creates origami versions of Stephen Curry and Jeremy Lin

January 13, 2017

Tiny all-stars celebrate the year of the rooster while shooting hoops on a coffee table

Müller Rice's brand ambassador - Tasty B - will appear at the NBA Global Games London 2017 at The O2

Müller Rice appoints Ear To The Ground for NBA partnership

Agency Ear to the Ground will handle Müller Rice's sponsorship activation at the NBA Global Games London 2017 on 12

The NBA Exhibition, presented by Samsung, returns to Milan

NBA digital exhibition returns to Milan

Presented by Samsung, the NBA digital exhibition will return for its second year with a sensory tunnel and a virtual

The Cadbury experience will be located on Greek Street in London's Soho

Top five experiential stories of the week

Cadbury, Sipsmith and Marriott feature in our most read stories of the past week.

ZTE leveraged their sponsorship of five NBA teams with visitors flocking to take selfies with NBA legends

Blog: Five favourite brand experiences at CES 2016

Lauren Walder, senior account manager at brand experience agency 2Heads, reveals her favourite brand experiences at CES 2016.

The partnership will be amplified on social media using the hashtag #AroundTheWorld

Marriott to launch NBA-themed experiential bus onto London streets

Marriott Rewards will launch a branded bus in London as part of 'two days of fun' planned for its sponsorship


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