Mr Kipling

Articles: 10 Results
A team of Mr Kipling bakers manned the oversized cake

In pictures: Mr Kipling's giant prize dispensing cake

Mr Kipling's oversized pink-coloured cake took over both Westfield London (6-7 October) and Manchester's Trafford Centre (9-10 October) last week.

Range Rover's sculptures were created in advance of the launch of the Evoque Convertible

Top five experiential stories of the week

Range Rover, Mr Kipling and Moonpig feature in our most read experiential stories this week.

Mr Kipling is taking its oversized cake to Manchester this weekend (@mrkiplingcakes)

Weekender: Mr Kipling, Laurent-Perrier and Thorpe Park's Fright Nights

This weekend sees Mr Kipling take its Fabulous Fancy cake to Manchester, Laurent-Perrier deliver a food tour of north London,

Passers-by could win a year's supply of Mr Kipling cake (@mrkiplingcakes)

Mr Kipling lands giant cake in Westfield

Mr Kipling positioned an oversized version of its Fabulous Fancy product within the Atrium area of Westfield London yesterday (6

The poster was available to eat from midday

JWT London creates edible poster for Mr Kipling

Agency JWT London debuted an edible poster for baked goods brand Mr Kipling yesterday (4 September), made entirely of cake.

Mr Kipling: runs free cake campaign

JCDecaux and Mr Kipling rerun free cake campaign

JCDecaux has teamed up with the Mr Kipling brand to recreate its novel campaign that dispenses cakes from outdoor media

cakes and cake bars

Sector Insight: cakes and cake bars

Brands are focusing on new formats and flavours to fight own-label dominance

Mr Kipling: Joanna Page fronts bus shelter cake dispenser initiative

Mr Kipling cakes to be given out free from scented outdoor sites

Premier Foods-owned Mr Kipling is debuting a novel marketing initiative, which will involve dispensing free cakes from scented outdoor sites.

Hovis: one of Premier Foods' self-styled power brands

Premier Foods vows to double spend behind 'power brands'

Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its annual marketing spend across its

The Instore Index: Kellogg's is top brand in Asda, Sainsbury's, Tesco and Morrisons

LONDON - Kellogg's has held on to its top place as the brand with the biggest promotional presence in Morrisons,


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free