Mr Kipling's oversized pink-coloured cake took over both Westfield London (6-7 October) and Manchester's Trafford Centre (9-10 October) last week.
Range Rover, Mr Kipling and Moonpig feature in our most read experiential stories this week.
This weekend sees Mr Kipling take its Fabulous Fancy cake to Manchester, Laurent-Perrier deliver a food tour of north London,
Mr Kipling positioned an oversized version of its Fabulous Fancy product within the Atrium area of Westfield London yesterday (6
Agency JWT London debuted an edible poster for baked goods brand Mr Kipling yesterday (4 September), made entirely of cake.
JCDecaux has teamed up with the Mr Kipling brand to recreate its novel campaign that dispenses cakes from outdoor media
Brands are focusing on new formats and flavours to fight own-label dominance
Premier Foods-owned Mr Kipling is debuting a novel marketing initiative, which will involve dispensing free cakes from scented outdoor sites.
Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its annual marketing spend across its
LONDON - Kellogg's has held on to its top place as the brand with the biggest promotional presence in Morrisons,