Articles: 610 Results

British Airways' pre-emptive strike

LONDON - BA's social-media response to industrial action offers a model for other brands.

O2 top digital advertiser increased internet marketing expenditure by 22.8% year on year

Biggest brands: Top 100 online advertisers 2010

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam

Christopher Graham: information commissioner

Commissioner bares 'very sharp teeth' to marketers in data debate

LONDON - The Information Commissioner last night hinted he could make an early example of any organisation found to be

The COI was the biggest advertiser in 2009 spending over £207m

Biggest brands: Top 100 advertisers 2010

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their

Among the contenders

LONDON - The potential winners of this year's Marketing Society Awards for Excellence form a strong line-up.

Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information

LONDON - Marketing is no longer simply about sending out persuasive messages - now it involves identifying the information that

Andrew Walmsley on Digital: Get your name on the list

LONDON - Companies blaming Google for their poor showing in search results should look closer to home first.

Advertising industry recommends ASA extends its remit online

LONDON - The Advertising Association (AA) has submitted recommendations to the Committee of Advertising Practice (CAP), to extend the remit

William Hill: marketing shake-up

William Hill marketing director in ad rethink

LONDON - William Hill is to overhaul its marketing strategy under the stewardship of Kristof Fahy, the bookmaker's group brand

AA: introduces Home Emergency Response

AA extends brand into home services

LONDON - The AA is moving into the home services business with the launch of an emergency cover policy and


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