LONDON - BA's social-media response to industrial action offers a model for other brands.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam
LONDON - The Information Commissioner last night hinted he could make an early example of any organisation found to be
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their
LONDON - The potential winners of this year's Marketing Society Awards for Excellence form a strong line-up.
LONDON - Marketing is no longer simply about sending out persuasive messages - now it involves identifying the information that
LONDON - Companies blaming Google for their poor showing in search results should look closer to home first.
LONDON - The Advertising Association (AA) has submitted recommendations to the Committee of Advertising Practice (CAP), to extend the remit
LONDON - William Hill is to overhaul its marketing strategy under the stewardship of Kristof Fahy, the bookmaker's group brand
LONDON - The AA is moving into the home services business with the launch of an emergency cover policy and