Misc

Articles: 610 Results
British Airways' pre-emptive strike

British Airways' pre-emptive strike

LONDON - BA's social-media response to industrial action offers a model for other brands.

Biggest brands: Top 100 online advertisers 2010

Biggest brands: Top 100 online advertisers 2010

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam

Commissioner bares 'very sharp teeth' to marketers in data debate

Commissioner bares 'very sharp teeth' to marketers in data debate

LONDON - The Information Commissioner last night hinted he could make an early example of any organisation found to be

Biggest brands: Top 100 advertisers 2010

Biggest brands: Top 100 advertisers 2010

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their

Among the contenders

Among the contenders

LONDON - The potential winners of this year's Marketing Society Awards for Excellence form a strong line-up.

Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information

Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information

LONDON - Marketing is no longer simply about sending out persuasive messages - now it involves identifying the information that

Andrew Walmsley on Digital: Get your name on the list

Andrew Walmsley on Digital: Get your name on the list

LONDON - Companies blaming Google for their poor showing in search results should look closer to home first.

Advertising industry recommends ASA extends its remit online

Advertising industry recommends ASA extends its remit online

LONDON - The Advertising Association (AA) has submitted recommendations to the Committee of Advertising Practice (CAP), to extend the remit

William Hill marketing director in ad rethink

William Hill marketing director in ad rethink

LONDON - William Hill is to overhaul its marketing strategy under the stewardship of Kristof Fahy, the bookmaker's group brand

AA extends brand into home services

AA extends brand into home services

LONDON - The AA is moving into the home services business with the launch of an emergency cover policy and

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