Media360

Articles: 79 Results
Media360: 'Consumers should be reminded of value exchange of ads'

Media360: 'Consumers should be reminded of value exchange of ads'

Adland needs to promote the value exchange that consumers often forget about, Mark Howe, the managing director for agency sales

Media360: Authenticity key in brand/vlogger partnerships, says Alfie Deyes

Media360: Authenticity key in brand/vlogger partnerships, says Alfie Deyes

Brand link-ups with vloggers do not jeopardise audience figures as long as YouTube stars understand the importance of authenticity, according

Media360: Barclays has moved from 'sales pitch' to content

Media360: Barclays has moved from 'sales pitch' to content

Barclays has replaced the "good old sales pitch" with a clear process for how to push out editorial content.

Media360: The Mirror has no plans for a paywall

Media360: The Mirror has no plans for a paywall

Mirror Group Newspapers has no plans to put its content behind a paywall, according to Lloyd Embley, the group editor-in-chief

Media360: Asda spent a lot of money shouting at customers

Media360: Asda spent a lot of money shouting at customers

Asda wasted money shouting at customers who weren't listening, according to Claire Harrison-Church, the vice president for marketing and own

#Media360Summit: A complex industry deconstructed

#Media360Summit: A complex industry deconstructed

Campaign Asia-Pacific's annual event in Hong Kong drew industry leaders from around the globe

#Media360Summit: Agencies no longer just 'minders, finders and grinders'

#Media360Summit: Agencies no longer just 'minders, finders and grinders'

At Campaign Asia-Pacific's big event, PHD and Medialink CEOs discuss the need to rebuild trust in the industry

In Hong Kong, Media360Summit will scan the industry horizon

In Hong Kong, Media360Summit will scan the industry horizon

A preview of highlights at the third annual event

Media360: Lindsay Pattison on retaining talent

Media360: Lindsay Pattison on retaining talent

Lindsay Pattison, the UK chief executive of Maxus and chair of Media360, explained the importance of events such as Media360

Publicis Omnicom merger called off: reactions from the industry

Publicis Omnicom merger called off: reactions from the industry

Media Week spoke to delegates at Brand Republic Group's Media360 conference about Omnicom and Publicis Groupe calling off their proposed

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