Media360: 'Consumers should be reminded of value exchange of ads'
Adland needs to promote the value exchange that consumers often forget about, Mark Howe, the managing director for agency sales
Media360: Authenticity key in brand/vlogger partnerships, says Alfie Deyes
Brand link-ups with vloggers do not jeopardise audience figures as long as YouTube stars understand the importance of authenticity, according
Media360: Barclays has moved from 'sales pitch' to content
Barclays has replaced the "good old sales pitch" with a clear process for how to push out editorial content.
Media360: The Mirror has no plans for a paywall
Mirror Group Newspapers has no plans to put its content behind a paywall, according to Lloyd Embley, the group editor-in-chief
Media360: Asda spent a lot of money shouting at customers
Asda wasted money shouting at customers who weren't listening, according to Claire Harrison-Church, the vice president for marketing and own
#Media360Summit: A complex industry deconstructed
Campaign Asia-Pacific's annual event in Hong Kong drew industry leaders from around the globe
#Media360Summit: Agencies no longer just 'minders, finders and grinders'
At Campaign Asia-Pacific's big event, PHD and Medialink CEOs discuss the need to rebuild trust in the industry
In Hong Kong, Media360Summit will scan the industry horizon
A preview of highlights at the third annual event
Media360: Lindsay Pattison on retaining talent
Lindsay Pattison, the UK chief executive of Maxus and chair of Media360, explained the importance of events such as Media360
Publicis Omnicom merger called off: reactions from the industry
Media Week spoke to delegates at Brand Republic Group's Media360 conference about Omnicom and Publicis Groupe calling off their proposed
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