McKinsey

Articles: 8 Results
Oliver Gertz, managing director EMEA, MediaCom Interaction

Think BR: Marketers need help

Constant training and updates are required to master the integration of digital into the media mix, writes Oliver Gertz, managing

Helen Edwards: 'Know your brand' is a neat winning formula

The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market

Helen Edwards: A brave new urban world

The projected economic boom in more than 400 cities in emerging markets presents a thrill and a challenge to marketers.

Helen Edwards on Branding

Helen Edwards on Branding: When people assets become liabilities

McKinsey can show News International how to manage the crisis after a damaging protocol breach.

Brands focus on credible use of social media and the web

Proving social media's ROI

McKinsey's report on the value of Web 2.0 may hit home at board level, writes Sarah Shearman.

Nielsen: partnering BuzzMetrics with McKinsey

Nielsen and McKinsey form social media joint venture

Research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending

Gourmet: Conde Nast publication shuts

Conde Nast US shuts four magazines following McKinsey review

LONDON - Conde Nast is closing four magazines in the US, including prestigious food title Gourmet, following a three-month review

Barron: hired by Virgin Media

Virgin Media appoints managing director of strategy

LONDON - Virgin Media has hired Andrew Barron, chief operating officer of European broadcaster and content producer Modern Times Group,

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