MasterCard

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Top five experiential stories of the week

Top five experiential stories of the week

Ikea's 'Live Lagom' event, Bumble's UK roadshow, Mastercard's Brits-themed listening booth, Warner Bros and Madame Tussaud's Kong: Skull Island experience

Mastercard's Brit Awards Listening Booth opens in Covent Garden

Mastercard's Brit Awards Listening Booth opens in Covent Garden

As part of its sponsorship of the Brit Awards, Mastercard has opened an immersive listening booth in Covent Garden ahead

Mastercard to open pop-up record store for Grammy Awards

Mastercard to open pop-up record store for Grammy Awards

Financial brand Mastercard has created a pop-up record store, the Masterpass #ThankTheFans House, ahead of the 59th annual Grammy Awards.

Brand Slam: American Express vs Mastercard

Brand Slam: American Express vs Mastercard

In this month's Brand Slam we pitch the experiential marketing strategies of financial brands American Express and Mastercard against each

Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed

Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed

Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood.

The Music Report: Always on...

The Music Report: Always on...

Some brands are shunning major festivals in favour of other music activations, forging connections that last all year round.

Mastercard plans multiple events for UEFA Champions League final

Mastercard plans multiple events for UEFA Champions League final

Mastercard will be activating its sponsorship of the UEFA Champions League final in a number of ways, the brand has

How Mastercard is utilising events to become an 'enabler' of experiences

How Mastercard is utilising events to become an 'enabler' of experiences

Beatrice Cornacchia, head of consumer marketing Europe at Mastercard, delved into the brand's approach to events and experiences during a

Three experiential events to watch next week

Three experiential events to watch next week

A Candy Crush bouncy castle, Mastercard seminar and Champagne Life exhibition all feature in our roundup of events taking place

Mastercard to deliver digital experience session

Mastercard to deliver digital experience session

Beatrice Cornacchia, Mastercard's head of consumer marketing Europe is set to host a seminar that looks at the relationship between

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