Ikea's 'Live Lagom' event, Bumble's UK roadshow, Mastercard's Brits-themed listening booth, Warner Bros and Madame Tussaud's Kong: Skull Island experience
As part of its sponsorship of the Brit Awards, Mastercard has opened an immersive listening booth in Covent Garden ahead
Financial brand Mastercard has created a pop-up record store, the Masterpass #ThankTheFans House, ahead of the 59th annual Grammy Awards.
In this month's Brand Slam we pitch the experiential marketing strategies of financial brands American Express and Mastercard against each
Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood.
Some brands are shunning major festivals in favour of other music activations, forging connections that last all year round.
Mastercard will be activating its sponsorship of the UEFA Champions League final in a number of ways, the brand has
Beatrice Cornacchia, head of consumer marketing Europe at Mastercard, delved into the brand's approach to events and experiences during a
A Candy Crush bouncy castle, Mastercard seminar and Champagne Life exhibition all feature in our roundup of events taking place
Beatrice Cornacchia, Mastercard's head of consumer marketing Europe is set to host a seminar that looks at the relationship between