Articles: 44 Results
The tour will conclude with a Deskfast Day activation at London Victoria

Breakfast brands to take over London Victoria for Deskfast Day

Marmite, Jordans and Belvita are joining Brand Belief's Deskfast Day activation at the commuter hotspot from 22-23 March, to promote

The brand hosted a socially-powered Marmite Love Café to find out if consumers were lovers or haters

Hot brands to watch in 2016: Marmite

Over the next two weeks we take a look at some of the hottest brands making waves on the experiential

Häagen-Dazs treated guests to personalised mint or chocolate perfumes

Five of the best personalised activations

Activations by indulgent food brands such as Häagen-Dazs and Magnum, as well as high fashion label Burberry, are among our

Shoppers will be able to purchase a personalised Marmite jar until 24 December

In Pictures: Marmite's pop-up personalisation shop at Westfield

Marmite is offering those who stop by its pop-up at Westfield London the chance to purchase a personalised jar of

Approximately 2,000 people lit up Borough Market's Christmas lights through human contact

Five of the best Christmas light activations

'Tis the season of Christmas light unveilings, and what better way to celebrate, than by taking a look back at

Innocent opened an emoji-fuelled Coconut Watering Hole this summer

Knowledge: Sector insight - Food & drink

In a sector where competition is fierce, clever brands allow consumers to feel they are contributing to something bigger.

Jo King, Iona Wolff and Holly Wood were among the first people to receive the personalised jars

Marmite plans pop-up to promote personalisation service

Marmite has revealed it will open a pop-up shop in Westfield London to promote its new personalised jar campaign.

The pop-up had a reach of one million people through social media

Eventographic: Marmite - Love Cafe

Marmite created a psychedelic 'Summer of love/Summer of hate' campaign to launch a lighter, limited edition version of its spread,

Students can grab a sample of Marmite on toast at freshers' fairs (@harrietkeogh)

Marmite targets students with freshers' week tour

Unilever condiment brand Marmite is touring universities throughout the country with sampling activity, promoting its #CantGoWrong campaign.

Users of the selfie swing could be granted access to the festival's VIP area

Five of the year's top social-powered activations

From selfie swings to treasure hunts, brands are leveraging social media in increasingly creative ways. Event looks back at some


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