Marketing

Articles: 5 Results
F1 boss Bernie Ecclestone on his  billion-dollar brand

F1 boss Bernie Ecclestone on his billion-dollar brand

Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1

Artificial intelligence is 'key' to big data, says Unilever's Marc Mathieu

Artificial intelligence is 'key' to big data, says Unilever's Marc Mathieu

Unilever is exploring artificial intelligence as a way for marketers to make sense of data and make their activity more

The "Facebook for Business" page is littered with comments from frustrated advertisers

The "Facebook for Business" page is littered with comments from frustrated advertisers

Facebook is the premier channel for social-media advertising, but complaints are mounting

Marriott signs up YouTubers for video content deals

Marriott signs up YouTubers for video content deals

Marriott says its new Global Content Studio is going where "no other hospitality brands" have gone before.

Coca-Cola names new CMO as Joe Tripodi retires

Coca-Cola names new CMO as Joe Tripodi retires

Marcos De Quinto, currently vice president of Coca-Cola's Europe group, will take the top marketing reins at the beverage giant

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free