Unilever has today launched its biggest consumer-facing brand campaign to date, called 'Project Sunlight, a multi-million pound initiative that pushes
Diageo is attempting to transform its marketing creativity through an ambitious global drive called 'Shooting for 10'.
Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands
Unilever is testing new marketing approaches that bring its global brand team members together, from R&D to branding, in order
Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives to "sharpen" its creative
Marketing unveils the definitive guide to the UK's most powerful marketers.
Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic,
Unilever, the FMCG giant, has appointed Marc Mathieu to the role of senior vice president of marketing, bringing CMO Keith