Marc Mathieu
Unilever unveils biggest consumer facing brand campaign
Unilever has today launched its biggest consumer-facing brand campaign to date, called 'Project Sunlight, a multi-million pound initiative that pushes
Diageo seeks greater marketing creativity with 'Shooting for 10' philosophy
Diageo is attempting to transform its marketing creativity through an ambitious global drive called 'Shooting for 10'.
Big brands embrace all-night 'hackathons'
Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands
Unilever tests new approaches to bring brand teams together
Unilever is testing new marketing approaches that bring its global brand team members together, from R&D to branding, in order
Unilever boosts 'magic' strategy with new global hires
Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives to "sharpen" its creative
Power 100: The UK's top marketers
Marketing unveils the definitive guide to the UK's most powerful marketers.
Unilever outlines 'more magic, less logic' fresh marketing philosophy
Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic,
Unilever names Mathieu senior VP marketing
Unilever, the FMCG giant, has appointed Marc Mathieu to the role of senior vice president of marketing, bringing CMO Keith
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