Marc Mathieu

Articles: 8 Results
Unilever: unveils Project Sunlight campaign

Unilever unveils biggest consumer facing brand campaign

Unilever has today launched its biggest consumer-facing brand campaign to date, called 'Project Sunlight, a multi-million pound initiative that pushes

Diageo: new creative startegy for its Smirnoff vodka brand

Diageo seeks greater marketing creativity with 'Shooting for 10' philosophy

Diageo is attempting to transform its marketing creativity through an ambitious global drive called 'Shooting for 10'.

Big brands embrace all-night 'hackathons'

Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands

Lynx: award-winning angels campaign by BBH for the Unilever-owned brand

Unilever tests new approaches to bring brand teams together

Unilever is testing new marketing approaches that bring its global brand team members together, from R&D to branding, in order

Unilever recruits: new VPs for brand design and brand creative excellence

Unilever boosts 'magic' strategy with new global hires

Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives to "sharpen" its creative

Marc Mathieu: topped Power 100 ranking

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

Marc Mathieu: Unilever’s senior VP marketing encouraging marketers to take risks

Unilever outlines 'more magic, less logic' fresh marketing philosophy

Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic,

Marc Mathieu: senior vice president of marketing at Unilever

Unilever names Mathieu senior VP marketing

Unilever, the FMCG giant, has appointed Marc Mathieu to the role of senior vice president of marketing, bringing CMO Keith

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free