Malibu

Articles: 14 Results
Behind the scenes: Malibu stages takeover at Westfield

Behind the scenes: Malibu stages takeover at Westfield

Pernod Ricard-owned brand Malibu hosted a week-long takeover of the Southern Terrace at Westfield London to celebrate the launch of

Seven rum-based brand activations

Seven rum-based brand activations

With National Rum Day taking place this week, Event rounds up the best brand experiences held in honour of the

Global: Malibu revives Rum Beach House experience

Global: Malibu revives Rum Beach House experience

Malibu, the rum with coconut liqueur, is hosting a 'beach house' activation at select music festivals across the US, to

Bournemouth's Beach Feast to see range of brand activations

Bournemouth's Beach Feast to see range of brand activations

A number of brands, including Deliveroo and J├Ągermeister will be activating at Bournemouth's Beach Feast event this summer.

Pernod Ricard embeds digital into Malibutique activity

Pernod Ricard embeds digital into Malibutique activity

Malibu has incorporated a digital strand into its Malibutique experiential activity following a 40% marketing budget increase for the summer

Pernod Ricard extends limited editions strategy

Pernod Ricard extends limited editions strategy

Pernod Ricard is to increase its focus on limited edition marketing initiatives, as part of the group's continued "premiumisation" drive.

Malibu gets tequila 'fusion' variant Malibu Red

Malibu gets tequila 'fusion' variant Malibu Red

Pernod Ricard UK is introducing Malibu Red, a "fusion" of Caribbean Malibu rum and Mexican Olmeca Tequila, to the UK

Malibu launches VIP-themed Facebook app as part of summer style activity

Malibu launches VIP-themed Facebook app as part of summer style activity

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion

Sector Insight: Liquers

Sector Insight: Liquers

While the sector benefits from increased in-home drinking, consumers' perception of liquers as primarily a sweet, after-dinner drink appears to

Pernod Ricard eyes year-round appeal for Malibu with winter line

Pernod Ricard eyes year-round appeal for Malibu with winter line

Pernod Ricard is to roll out a series of new products for Malibu in an attempt to expand the number

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free