Pernod Ricard-owned brand Malibu hosted a week-long takeover of the Southern Terrace at Westfield London to celebrate the launch of
With National Rum Day taking place this week, Event rounds up the best brand experiences held in honour of the
Malibu, the rum with coconut liqueur, is hosting a 'beach house' activation at select music festivals across the US, to
A number of brands, including Deliveroo and Jägermeister will be activating at Bournemouth's Beach Feast event this summer.
Malibu has incorporated a digital strand into its Malibutique experiential activity following a 40% marketing budget increase for the summer
Pernod Ricard is to increase its focus on limited edition marketing initiatives, as part of the group's continued "premiumisation" drive.
Pernod Ricard UK is introducing Malibu Red, a "fusion" of Caribbean Malibu rum and Mexican Olmeca Tequila, to the UK
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion
While the sector benefits from increased in-home drinking, consumers' perception of liquers as primarily a sweet, after-dinner drink appears to
Pernod Ricard is to roll out a series of new products for Malibu in an attempt to expand the number