Articles: 96 Results
The House of Peroni has been inspired by an Italian piazza

Event TV: House of Peroni opens on Brick Lane

Italian beer company Peroni Nastro Azzurro opened the doors to its month-long brand experience on Wednesday evening (13 May) at

Global convergence

Successful convergence: a global strategy with a local message

Convergence. Another marketing buzzword that can mean a lot of different things to different people. Indeed, when I was first

Evian's pure me campaign features Alpine theming in London's Oxford Street station

Evian brings Alps to London Underground

The pedestrian tunnel inside London's Oxford Street Tube station has been transformed into an Alpine setting as part of Evian's

Stuart Sullivan-Martin: chief strategy officer, Global Solutions EMEA at MEC

My Media Week: Stuart Sullivan-Martin

This week, Stuart Sullivan-Martin, chief strategy officer, Global Solutions and EMEA at MEC, burns the midnight oil reviewing Media Week

Rufus Leonard and MEC develop Lloyds Bank Tea Gardens concept

Lloyds Bank brings warming relief to Christmas shoppers

Lloyds Bank has launched a nationwide experiential campaign to help Christmas shoppers take a tea break.

Steve Hatch: chief executive of MEC

MEC's Steve Hatch on advertising's best week ever, possibly

MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean

Facebook hires MEC's Steve Hatch as its first UK managing director

Facebook hires MEC's Steve Hatch as its first UK MD

Steve Hatch, the chief executive of WPP's MEC, is set to become the first regional director of Facebook in the

Alex Altman: managing director of Global Solutions at MEC

My Media Week: Alex Altman

This week, Alex Altman, managing director of Global Solutions at MEC, talks about life back in the MEC fold, pitching,

Joost Dop has joined Project Worldwide as EMEA chief executive

Project Worldwide hires news EMEA chief executive

Project Worldwide, an international network of agencies which includes George P Johnson, has appointed Joost Dop as chief executive of

Tess Alps: Thinkbox chief executive is named Industry Leader of the Decade

MEDIA360: Thinkbox honoured at Decade of Achievement Awards

Thinkbox and MEC were among companies taking home awards at the Decade of Achievement awards last night, as the winners


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