Literary Insights

Articles: 8 Results

Literary insights - 25: Circles of Hell

Day 25, book 25. Dante's masterpiece contains, among many other things, the most compelling account ever written of the horror

Literary insights - 24: The Gate of the Hundred Sorrows

Day 24, book 24. Rudyard Kipling's stories offer a lesson for marketers in the importance of close observation.

Literary insights - 23: The Tinder Box

Day 23, book 23. Hans Christian Andersen's story is the perfect parable for the malfunction, in business, of the creative

Literary insights - 22: How a Ghastly Story was Brought to Light by a Common or Garden Butcher's Dog

Day 22, book 22. For all the arching scale of brands and their ideas, brand building is often about teasing

Literary insights - 21: Trimalchio's Feast

Day 21, book 21. Petronius' book is an outrageous lesson in the need for brands to establish a level of

Literary insights - 20: The Communist Manifesto

Day 20, book 20. Karl Marx and Friedrich Engels offer a fundamental lesson in the importance of difference, and the

Literary insights - 19: Olalla

Day 19, book 19. Robert Louis Stevenson's novella offers lessons on how to balance purity and diversity in the open

Literary insights - 18: Jason & Medea

Day 18, book 18. Apollonius of Rhodes's writings show the importance of motive in marketing.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free