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Articles: 941 Results
Atkinson: 'Brand builders now have a significant new player in digital OOH'

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve

Lead generation survey to highlight best and worst customer acquisition practices

The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry's

Data protection: EU urges heavy fines for abuse of proposed regulations

EU proposes £85m fines for brands abusing new data rules

Online brands such as Facebook, Google and Yahoo could face fines of up to €100m (£84.8m) if they flout data

Stop talking about data and start talking about insight

It's time we stopped talking about data and started focusing on the insights it can deliver, writes Jamie Bell, creative

Big data: a nebulous term says Asda's head of insight and pricing

BrandMAX: Big data is an 'almost meaningless' term, says panel

Big data is "such a nebulous term it is almost meaningless" and marketers should avoid getting bogged down by the

Why brands like Nike FuelBand risk falling victim to consumer chart fatigue

Brands must find ways of helping consumers navigate the data deluge, rather than adding to their information fatigue, writes Phil

Tesco: allowed to continue Price Promise scheme after ASA ruling

Tesco wins right to market Price Promise after Sainsbury's challenge fails

Tesco can continue marketing its 'Price Promise' scheme after a complaint by Sainsbury's questioning the validity of comparing own-brand products

Ed Vaizey: communications minister urges consumers to use Which? reporting tool

Ed Vaizey and DMA back drive to increase nuisance call complaints

Communications minister Ed Vaizey and the Direct Marketing Association are backing a new online tool that will pile pressure on

Apple: hacker attacks its developers' site

Apple hack attack exposes developers' details

Apple has admitted a hacker may have accessed account details of its community of 275,000 developers, as it becomes the

British Gas: launches Me app to target young houses sharers

British Gas launches Mobile Energy brand to tap into young house sharers

British Gas is attempting to build a brand called Me (Mobile Energy) around a new app that is targeting customers

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