Lida

Articles: 19 Results
Ikea "welcome" by Lida

Ikea "welcome" by Lida

Ikea has created an interactive tour of its headquarters for people who join its Family scheme.

Event TV: Land Rover unveils AR showroom experience

Event TV: Land Rover unveils AR showroom experience

Automotive brand Land Rover has created an augmented reality (AR) experience to showcase its New Discovery Sport to customers before

Tourettes Action email escapes firewall with upside-down swear words

Tourettes Action email escapes firewall with upside-down swear words

An expletive-laden email marketing campaign avoids being blocked by firewalls by turning swear words on their head in order to

Are we living through a golden era of marketing creativity?

Are we living through a golden era of marketing creativity?

The Marketing Society Forum: Will the opportunities thrown up by the rise of digital and a challenging marketplace drive greater

Think BR: Six provocations to make planning relevant again

Think BR: Six provocations to make planning relevant again

This year planning can help bring back some much needed confidence, writes Mark Hancock, head of strategy, Lida.

#aoty12: Direct Agency of the Year - Best of the Rest

#aoty12: Direct Agency of the Year - Best of the Rest

LIDA was a serious competitor for this year's top award, with the judges ruling that it 'came very close' to

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

Axing a long-running creative strategy is never an easy call for a marketer to make.

Think BR: Keeping your head above water

Think BR: Keeping your head above water

How can agencies manage their workload while still maintaining creativity, asks Matthew Heath, chief strategy officer, Lida.

Direct Marketing Agency of the Year: LIDA

Direct Marketing Agency of the Year: LIDA

This year's winner had a stellar 12 months. Despite being closed to new business for the first half of the

Travelex pushes online service with UK ad campaign

Travelex pushes online service with UK ad campaign

Foreign exchange provider Travelex has unveiled a new above-the-line UK ad campaign, as the company seeks to push itself as

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