Leo Burnett

Articles: 71 Results
Christmas ads 2016 - who did it best live?

Christmas ads 2016 - who did it best live?

From ice-skating yetis and animals bouncing on a trampoline to experiencing a winter wonderland, Event rounds up five of this

It's time for adland to take the blinders off

It's time for adland to take the blinders off

There might be resistance, but the industry is in drastic need of a fresh perspective, writes Lapiz's managing director

Ex-Leo Burnett group director joins The Moment

Ex-Leo Burnett group director joins The Moment

Agency The Moment has appointed Will Glynn-Jones, formerly of Leo Burnett's Arc Worldwide business, as its director of experience.

Literary insights - 25: Circles of Hell

Literary insights - 25: Circles of Hell

Day 25, book 25. Dante's masterpiece contains, among many other things, the most compelling account ever written of the horror

Literary insights - 24: The Gate of the Hundred Sorrows

Literary insights - 24: The Gate of the Hundred Sorrows

Day 24, book 24. Rudyard Kipling's stories offer a lesson for marketers in the importance of close observation.

Literary insights - 23: The Tinder Box

Literary insights - 23: The Tinder Box

Day 23, book 23. Hans Christian Andersen's story is the perfect parable for the malfunction, in business, of the creative

Literary insights - 22: How a Ghastly Story was Brought to Light by a Common or Garden Butcher's Dog

Literary insights - 22: How a Ghastly Story was Brought to Light by a Common or Garden Butcher's Dog

Day 22, book 22. For all the arching scale of brands and their ideas, brand building is often about teasing

Literary insights - 21: Trimalchio's Feast

Literary insights - 21: Trimalchio's Feast

Day 21, book 21. Petronius' book is an outrageous lesson in the need for brands to establish a level of

Literary insights - 20: The Communist Manifesto

Literary insights - 20: The Communist Manifesto

Day 20, book 20. Karl Marx and Friedrich Engels offer a fundamental lesson in the importance of difference, and the

Literary insights - 19: Olalla

Literary insights - 19: Olalla

Day 19, book 19. Robert Louis Stevenson's novella offers lessons on how to balance purity and diversity in the open

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