There might be resistance, but the industry is in drastic need of a fresh perspective, writes Lapiz's managing director
Its #KuchPalOffline ("Some Moments Offline") campaign was created by Leo Burnett
A campaign by Lapiz uses snow to advertise to city dwellers
Why all the hatin' around the fast food chain's sentimental "Pay with Lovin' " campaign?
The fast-food chain's reminders of American tragedies have shocked some viewers
Luxury hotel chain plans to create global brand campaigns after two-year hiatus
Creative agency and publisher aim to drive cultural conversations together through native advertising
The feminine-hygiene brand Always has released a campaign about the negative connotations of saying someone does something "like a girl".