KitKat
Top five experiential stories of the week
Starbucks' immersive tea experience, KitKat's chocolate pop-up store and Zombie Boy spooking commuters are among our most read stories of
KitKat to launch chocolate pop-up store
The 'Chocolatory' concept will offer consumers the chance to create their own KitKats and explore extraordinary flavours through weekly special
Blog: There isn't too much advertising - there's too little
If adverts were in more real, relevant places, they'd create deeper brand experiences and be more effective, says Alex Smith,
In London, Kit Kat salutes James Bond's love life
A poster campaign by J. Walter Thompson London asks 007 if he's had enough
Blog: How to give FMCG brands power through experience
Diageo's Ed Pilkington recently stated that brand experience should be at the heart of FMCG strategies. Sense's Alex Smith reveals
Global: Kit Kat launches customisation studio in Sydney
Nestle brand Kit Kat has launched a pop-up in Sydney's Westfield shopping centre that lets visitors customise their chocolate bar.
Nestlé replaces Captcha words with KitKat game
KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from
KitKat sends up tech companies by boasting its chocolate bar specifications
Nestle boasts of "global mobile coverage" and the "beautifully immersive and multi-sensory experience" of its KitKat bars on a fake
Google Android takes a break with KitKat operating system
Google has surprised consumers by unveiling Nestlé as the partner for its new operating system, KitKat.
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