Advertising news and opinion from international thought leaders

October 07, 2016 by Michelle Perrett

The 'Chocolatory' concept will offer consumers the chance to create their own KitKats and explore extraordinary flavours through weekly special

December 11, 2015 by Alex Smith

If adverts were in more real, relevant places, they'd create deeper brand experiences and be more effective, says Alex Smith,

October 27, 2015

, JWT London for Kit Kat

A poster campaign by J. Walter Thompson London asks 007 if he's had enough

October 23, 2015 by Alex Smith

Diageo's Ed Pilkington recently stated that brand experience should be at the heart of FMCG strategies. Sense's Alex Smith reveals

August 11, 2015 by Katie Deighton

Nestle brand Kit Kat has launched a pop-up in Sydney's Westfield shopping centre that lets visitors customise their chocolate bar.

May 14, 2015

December 10, 2013 by Gemma Charles

KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from

September 04, 2013 by Matthew Chapman

Nestle boasts of "global mobile coverage" and the "beautifully immersive and multi-sensory experience" of its KitKat bars on a fake

September 04, 2013 by Loulla-Mae Eleftheriou-Smith

Google has surprised consumers by unveiling Nestlé as the partner for its new operating system, KitKat.

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