Starbucks' immersive tea experience, KitKat's chocolate pop-up store and Zombie Boy spooking commuters are among our most read stories of
The 'Chocolatory' concept will offer consumers the chance to create their own KitKats and explore extraordinary flavours through weekly special
If adverts were in more real, relevant places, they'd create deeper brand experiences and be more effective, says Alex Smith,
A poster campaign by J. Walter Thompson London asks 007 if he's had enough
Diageo's Ed Pilkington recently stated that brand experience should be at the heart of FMCG strategies. Sense's Alex Smith reveals
Nestle brand Kit Kat has launched a pop-up in Sydney's Westfield shopping centre that lets visitors customise their chocolate bar.
KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from
Nestle boasts of "global mobile coverage" and the "beautifully immersive and multi-sensory experience" of its KitKat bars on a fake
Google has surprised consumers by unveiling Nestlé as the partner for its new operating system, KitKat.