Kids
Advertisers eye content tie-ups for YouTube Kids
The new app promises a targeted audience, but brands must utilise this opportunity with care
The Saucy Fish Co. to host School of Fish
Chefs aged six years old will be taking charge of the kitchens of a new pop-up dining experience from The
Tesco enlists kids for 'honest' toy reviews
Tesco has assembled a team of kids to join its "toy team" and review this year's most anticipated toys and
Specsavers takes 'should have gone' message to kids
Specsavers is backing an expanded and improved range of spectacles designed especially for children with a humorous TV ad.
McDonalds links up with Planet Cook for Happy Meal promotion
LONDON - McDonalds has teamed up with Channel 4 kids show Planet Cook to launch a Happy Meal campaign promoting
Children become authors via new Puffin website
LONDON - Puffin Books is encouraging children to create their own stories, comics, treasure maps and even pop-up books, which
Promo Review: Muller Little Stars' Early Learning Centre promotion
Chemistry's client services director Ingrid Purcell tests out Muller's latest promotion and discovers a functional, if slightly uninspirational, campaign.
Young People - How kids consume media
Kids are adept multitaskers, used to a hub of media activity around them. Media Week reveals how children consume media
Jetix offers mobile TV to Europe
LONDON - Disney-backed kids' TV channel Jetix has agreed a deal with Orange to offer TV content to the mobile
Nickelodeon to invest $100m in online gaming
NEW YORK - Nickelodeon is to invest $100m in building online gaming sites, platforms and titles, including a subscription gaming
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