Articles: 76 Results

Behind the brand: Ikea's experiential DNA

Laurent Tiersen, country marketing manager at Ikea UK and Ireland, explains why experiential is deeply embedded in the furniture retailer's

Top five experiential stories of the week

Ikea's 'Live Lagom' event, Bumble's UK roadshow, Mastercard's Brits-themed listening booth, Warner Bros and Madame Tussaud's Kong: Skull Island experience

Behind the scenes: Ikea launches 'Live Lagom' events series

Swedish retailer Ikea launched its 'Live Lagom' event yesterday (22 February), in a bid to encourage its customers to live

Ikea to stage 'Live Lagom' event series at Westfield

Swedish retailer Ikea is staging a series of events in Westfield Stratford City shopping centre, themed around the Swedish lifestyle

Ikea to stage experiential activation at Milan Salone del Mobile

Swedish retailer Ikea will showcase a living room of the future at Milan's furniture fair, Salone Del Mobile, in April.

Event TV: Syrian home from Ikea and Norwegian Red Cross

Ikea worked with the Norwegian Red Cross to build a replica of a Syrian home in an Ikea store, in

Event TV: The Dining Club by Ikea

Opening tomorrow (10 September), the Dining Club by Ikea, located in Shoreditch in London, celebrates the joy of cooking together.

Ikea's The Dining Club is a DIY dining experience

Weekender: Ikea pop-up, Tetra Tank, Maman Le Mot

Cook for a dinner party at Ikea's pop-up dining restaurant, travel to 1943 for immersive dining experience Maman Le Mot

The new Walkers' flavours that will be sampled in the cafe

Top five experiential stories of the week

A Walkers Crisps' pop-up cafe, a DIY restaurant from Ikea and high-tech activation from Dubai Tourism made it into our

A CGI of how The Dining Club will look

Ikea to open DIY restaurant experience

Swedish retailer Ikea is opening an immersive pop-up dining experience in London, where the diners are also the chefs.


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