Laurent Tiersen, country marketing manager at Ikea UK and Ireland, explains why experiential is deeply embedded in the furniture retailer's
Ikea's 'Live Lagom' event, Bumble's UK roadshow, Mastercard's Brits-themed listening booth, Warner Bros and Madame Tussaud's Kong: Skull Island experience
Swedish retailer Ikea launched its 'Live Lagom' event yesterday (22 February), in a bid to encourage its customers to live
Swedish retailer Ikea is staging a series of events in Westfield Stratford City shopping centre, themed around the Swedish lifestyle
Swedish retailer Ikea will showcase a living room of the future at Milan's furniture fair, Salone Del Mobile, in April.
Ikea worked with the Norwegian Red Cross to build a replica of a Syrian home in an Ikea store, in
Opening tomorrow (10 September), the Dining Club by Ikea, located in Shoreditch in London, celebrates the joy of cooking together.
Cook for a dinner party at Ikea's pop-up dining restaurant, travel to 1943 for immersive dining experience Maman Le Mot
A Walkers Crisps' pop-up cafe, a DIY restaurant from Ikea and high-tech activation from Dubai Tourism made it into our
Swedish retailer Ikea is opening an immersive pop-up dining experience in London, where the diners are also the chefs.