ISBA
My Media Week: Bob Wootton
This week Bob Wootton, director of media and advertising at ISBA, The Voice of British Advertisers, joins WFA in Paris
Digital display ad market unites to stamp out ad misplacement
All the representatives of the UK's digital display advertising market have joined forces to set up a good practice guide
ISBA slams Facebook over beheadings
Advertising industry trade body ISBA has attacked Facebook over its decision to allow users to post footage of beheadings, claiming
Facebook defends 'broad range of offensive content' amid advertiser backlash
Facebook's European policy chief said the social network's philosophy is to allow people freedom "to be pretty offensive online" as
Unilever marketing chief Keith Weed warns brands must become a 'force for good'
Unilever's top marketer Keith Weed has called on brands to respond to social unrest around the world by "re-thinking" their
ISBA warns online media owners over ad misplacement
New media channels like Facebook should take more responsibility to safeguard against online ads appearing on inappropriate social media pages,
Europe upholds UK ban on political advertising
The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an
How Margaret Thatcher changed the marketing industry forever
Ian Twinn, director of public affairs at ISBA, and former Conservative MP for Edmonton, examines Margaret Thatcher's legacy to the
Three lessons from this year's ISBA conference
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry
L'Oréal to insist on marketers becoming 'more commercially adept'
L'Oréal UK is to make it obligatory for its marketers to spend time working in the commercial department, in an
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