Toy company Hasbro is bringing back its My Little Pony 'Friendship Tour' for a second year to celebrate the release
ID Experiential came ninth in Event's top brand experience agencies ranking, with experiential billings of £11.16m in 2015.
Anna Brettle Jones, business development director at ID Experiential, takes a look back at her formative years to see how
The key thing for brands in the social era "is not to be 'on' social, but to 'be' social", advised
The announcement of the Event Awards 2015 shortlist, an article on how to get into experiential marketing, and Uber's ice
Fabric conditioner brand Comfort partnered with experiential agency ID and Golin PR to deliver an immersive garden in London's Covent
Unilever ice cream brand Cornetto has created an immersive cinema experience at London's Westfield Stratford City to showcase its latest
Lipton Ice Tea delivered the final event in its Daybreakers event series today (10 July) with Get Up Get Down,
Frozen yoghurt brand Snog has teamed up with ID Experiential to tour a series of music festivals across the UK.
Anna Brettle Jones, business development director of ID Experiential, was voted number 18 in the 2015 edition of the Event