Automotive brand Hyundai has partnered with dating app Tinder in Canada to draw parallels between car shopping and dating for
Chris Wood has joined Produce UK as chairman, following a year at the agency in a consultancy role.
Oil and gas conglomerate Shell has appointed sports and entertainment agency Octagon to deliver a number of brand experiences as
In this month's Brand Slam we pitch the experiential marketing strategies of automotive giants BMW and Hyundai against each other.
With activations from the likes of Hyundai and NASA taking place in the run-up to this year's Super Bowl and
What happens in Houston this week will be noted down, copied and reproduced at an experiential pitch meeting near you
Hyundai's Super Bowl marketing programme will include an on-site activation in Houston at Super Bowl City, a nine-day fan festival
This weekend, car manufacturer Hyundai will launch House of Hyundai - The Sensory Journey, wine merchant Laithwaite's is showcasing wine
Hyundai and its multi-sensory showcase, Sennheiser and its Soundscape Showroom and Easyjet's VR experience were some of the most read
Car manufacturer Hyundai is exploring how senses affect emotional states when driving, with the launch of House of Hyundai -