Hyundai

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Global: Hyundai teams up with Tinder to offer test drive dates

Global: Hyundai teams up with Tinder to offer test drive dates

Automotive brand Hyundai has partnered with dating app Tinder in Canada to draw parallels between car shopping and dating for

Produce UK appoints new chairman

Produce UK appoints new chairman

Chris Wood has joined Produce UK as chairman, following a year at the agency in a consultancy role.

Shell appoints Octagon for motorsport global hospitality business

Shell appoints Octagon for motorsport global hospitality business

Oil and gas conglomerate Shell has appointed sports and entertainment agency Octagon to deliver a number of brand experiences as

Brand slam: BMW versus Hyundai

Brand slam: BMW versus Hyundai

In this month's Brand Slam we pitch the experiential marketing strategies of automotive giants BMW and Hyundai against each other.

Behind the scenes: Super Bowl 2017

Behind the scenes: Super Bowl 2017

With activations from the likes of Hyundai and NASA taking place in the run-up to this year's Super Bowl and

Blog: The Super Bowl's event legacy

Blog: The Super Bowl's event legacy

What happens in Houston this week will be noted down, copied and reproduced at an experiential pitch meeting near you

Hyundai reveals details of Super Bowl activity

Hyundai reveals details of Super Bowl activity

Hyundai's Super Bowl marketing programme will include an on-site activation in Houston at Super Bowl City, a nine-day fan festival

Weekender: House of Hyundai, Laithwaite's and Wahaca's Day of the Dead festival

Weekender: House of Hyundai, Laithwaite's and Wahaca's Day of the Dead festival

This weekend, car manufacturer Hyundai will launch House of Hyundai - The Sensory Journey, wine merchant Laithwaite's is showcasing wine

Top five experiential stories of the week

Top five experiential stories of the week

Hyundai and its multi-sensory showcase, Sennheiser and its Soundscape Showroom and Easyjet's VR experience were some of the most read

Hyundai to debut multi-sensory showcase

Hyundai to debut multi-sensory showcase

Car manufacturer Hyundai is exploring how senses affect emotional states when driving, with the launch of House of Hyundai -

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