Cartoon Network's Powerpuff Girls emporium, a cold coffee experience from Starbucks, Hovis' baking roadshow, a 'hot' escape room from Foster's
Events this weekend include a multi-sensory pop-up from Häagen-Dazs, Sky Atlantic's Game of Thrones training camp and a baking roadshow
Bread brand Hovis is working with experiential agency Hot Pickle to launch a baking roadshow, visiting locations across the UK.
Hot Pickle has promoted four staff members to senior positions within the agency following a number of new client wins.
Bread and flour company Hovis has appointed creative agency Hot Pickle for its experiential campaigns in 2017.
Bread brand Hovis ran a three-day sampling activation at shopping centre Intu Lakeside, to mark its ongoing partnership with DreamWorks
Bread brand Hovis is hosting a three-day sampling session at shopping centre Intu Lakeside, marking its ongoing partnership with DreamWorks
Premier Foods, the company behind household grocery brands Bisto, Hovis and Mr Kipling, has seen a significant drop in pre-tax
Premier Foods is pulling marketing spend from Hovis and switching it to Sharwoods, Bistro and its other grocery products in
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole, deputy managing director, Ipsos ASI.