Articles: 163 Results

Waitrose: top experiential story of the week

The Waitrose Summer Festival is this week's top story; alongside Heineken's Wilderness activation, Marks & Spencer's 'Spirit of Summer' pop-up,

Heineken launches Heineken Hall at Wilderness Festival

Beer brand Heineken is launching a speakeasy experience at Wilderness Festival, which will incorporate speed dating, stand-up comedy and DJ

In pictures: Jack Daniel's, Old Mout Cider and Strongbow at Isle of Wight Festival 2017

Isle of Wight Festival took place this weekend ( 8-11 June) and featured activations from Jack Daniel's and Heineken-owned brands

Top five experiential stories of the week

Bud Light's 'We're Here' tour, Heineken House at Coachella, Benefit's #RaiseABrow pop-up, Air New Zealand's inflight pop-up and Nestlé's Aisle

Heineken House returns to Coachella festival

Beer brand Heineken is bringing back its Heineken House concept to Coachella this year, and will welcome guests from 14-16

Event TV: Desperados 'Train Trax' gig

Beer brand Desperados turned a train in Warsaw into a live gig for fans with electronic music group Mount Kimbie.

Five of the best global activations

Five of the best global activations

Event lists five impressive brand experiences of 2016 that have taken place overseas.

Global: Heineken stages summer rooftop pool party

Dutch beer brand Heineken has created a rooftop pool party experience in Sydney, Australia which launched today (26 August), to

Heineken unveils plans for Holland Heineken House at Rio 2016 Olympics

Heineken is staging its Holland Heineken House concept for the Summer Olympic Games in Rio, which will see the brand

Global: Heineken invests in experiential with festival launch

Beer brand Heineken is aiming to engage with consumers on a physical level, by hosting one-day festivals in major cities


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