Articles: 34 Results

H&M hosts series of events to mark opening of its largest UK store

Retailer H&M is hosting a number of in-store events to celebrate the opening of its largest UK store at Westfield

H&M unveils interactive pop-up shop at Paris Fashion Week

Fashion brand H&M unveiled an interactive pop-up shop at Paris Fashion Week, which took place on 1 March.

Exclusive: Behind the scenes: H&M's new Westfield store

H&M carried out a number of activations to mark the opening this morning (16 September) of its brand new Westfield

Five of the best LFW activations

With London Fashion Week showcasing SS17 shows this week, Event looks back at some of the best activations for the

In pictures: H&M, Fitbit and Tommy Hilfiger at Summer Streets festival

H&M, Fitbit and Tommy Hilfiger were some of the brands activating at Summer Streets, an annual festival held on Regent

In pictures: H&M installation at Field Day festival

High street retailer H&M created an installation combining art, music and a 3D photographic experience at this year's Field Day

H&M devises immersive audio-visual experience for London festival

H&M is showcasing an immersive art, music and 3D photographic experience for London festival Field Day, in partnership with photo

This month's Brand Slam features Topshop and H&M

Brand Slam: Topshop vs. H&M

In this month's Brand Slam we pitch the experiential marketing strategies of two high-street fashion brands against each other: Topshop

Visitors who recycled items were given a token which they could use to change the colour of the fourth-floor wall

Top five experiential stories of the week

H&M, Lenovo and Kate Spade New York all feature in our most read story roundup of the past seven days.

The campaign is designed to encourage shoppers to recycle unwanted clothing

Event TV: H&M's 3D projection for World Recycle Week

H&M unveiled a giant 3D projection across the face of its Oxford Circus store last Friday (15 April), as part


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