H&M
H&M hosts series of events to mark opening of its largest UK store
Retailer H&M is hosting a number of in-store events to celebrate the opening of its largest UK store at Westfield
H&M unveils interactive pop-up shop at Paris Fashion Week
Fashion brand H&M unveiled an interactive pop-up shop at Paris Fashion Week, which took place on 1 March.
Exclusive: Behind the scenes: H&M's new Westfield store
H&M carried out a number of activations to mark the opening this morning (16 September) of its brand new Westfield
Five of the best LFW activations
With London Fashion Week showcasing SS17 shows this week, Event looks back at some of the best activations for the
In pictures: H&M, Fitbit and Tommy Hilfiger at Summer Streets festival
H&M, Fitbit and Tommy Hilfiger were some of the brands activating at Summer Streets, an annual festival held on Regent
In pictures: H&M installation at Field Day festival
High street retailer H&M created an installation combining art, music and a 3D photographic experience at this year's Field Day
H&M devises immersive audio-visual experience for London festival
H&M is showcasing an immersive art, music and 3D photographic experience for London festival Field Day, in partnership with photo
Brand Slam: Topshop vs. H&M
In this month's Brand Slam we pitch the experiential marketing strategies of two high-street fashion brands against each other: Topshop
Top five experiential stories of the week
H&M, Lenovo and Kate Spade New York all feature in our most read story roundup of the past seven days.
Event TV: H&M's 3D projection for World Recycle Week
H&M unveiled a giant 3D projection across the face of its Oxford Circus store last Friday (15 April), as part
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