Advertising news and opinion from international thought leaders

May 05, 2016 by Kasia Maynard

With festival season on the horizon, Event checks out some of the most successful brand activations at festivals in 2015.

October 12, 2009 by Marc Rigby

LONDON - Three chords on a tennis racket? Doritos Guitar Hero promo causes Billington Cartmell marketing director to confess his

September 28, 2009 by James Quilter

LONDON - Doritos is planning to offer consumers the chance to win Guitar Hero video games as part of its

September 22, 2009 by Darren Davidson

LONDON - 'DJ Hero', stable mate to the cult video game 'Guitar Hero', has signed up Radio 1 DJ Zane

August 12, 2009 by Maisie McCabe

LONDON - Computer game Guitar Hero has signed a deal to sponsor Absolute Radio's on air and online coverage of

May 20, 2009 by James Quilter

LONDON - Online home entertainment retailer Play.com has followed up on HMV's launch of the purehmv loyalty scheme by creating

March 26, 2009 by Staff

NEW YORK - R&B star Beyonce is appearing in a Nintendo DSi television ad for its forthcoming music game 'Rhythm

February 27, 2009 by Arif Durrani

LONDON - Activision Blizzard, the Vivendi-owned video game publisher, has launched a review of its £150m global media planning and

August 12, 2008 by Maisie McCabe

LONDON - Box TV has secured a six-month sponsorship deal with video game producer Activision Publishing, to promote Guitar Hero

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