Green Marketing

Articles: 36 Results

It's time to bin brands

Marketers must take responsibility for what happens to their packaging after it's left the shelves, writes Sir Andrew Motion, president,

Marketing Moments 2012

Counting down 2012's finest Marketing Moments

Nicola Kemp unveils the top marketing moments of the past 12 months.

Reckitt Benckiser: launches betterbusiness sustainability initiative

RB sets new sustainability strategy after hitting previous targets

Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which aims to create a third of the company's

Arif Durrani: Cannes 2012 suggests doing good is now good business

The Cannes Lions Festival is a many-tentacled beast which in many ways defies summarisation, yet among the industry back-slapping, network

McDonald's: winners of Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed

Procter & Gamble: 'future friendly' campaign has been labelled dated and unfocused

Save the planet marketing 'won't change consumer behaviour'

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of

2012 Marketing Society Awards for Excellence

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Joanna Lumley: fronts drive to get M&S customers to recycle unwanted clothing.

M&S launches recycling initiative fronted by Joanna Lumley

Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna Lumley, which is designed to

Arif Durrani: Is marketing at a crossroads?

Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's


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