Green Marketing
It's time to bin brands
Marketers must take responsibility for what happens to their packaging after it's left the shelves, writes Sir Andrew Motion, president,
Counting down 2012's finest Marketing Moments
Nicola Kemp unveils the top marketing moments of the past 12 months.
RB sets new sustainability strategy after hitting previous targets
Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which aims to create a third of the company's
Arif Durrani: Cannes 2012 suggests doing good is now good business
The Cannes Lions Festival is a many-tentacled beast which in many ways defies summarisation, yet among the industry back-slapping, network
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed
Save the planet marketing 'won't change consumer behaviour'
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of
Unilever tops 2012 Marketing Society Awards nominations
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
M&S launches recycling initiative fronted by Joanna Lumley
Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna Lumley, which is designed to
Arif Durrani: Is marketing at a crossroads?
Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's
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