General Mills
General Mills 'The Tiny and the Tasty' by McCann
Cereal brand gets the soap opera treatment
Betty Crocker to deliver first interactive baking class
General Mills brand Betty Crocker has teamed up with UM London to host its first live and interactive baking broadcast
General Mills 'This is #HowToDad' by Tribal Worldwide Toronto
With a digital branding tweak to turn a Canadian ad into a U.S. ad, Tribal Worldwide makes 'dadhood' part of
Trading Places: this week's people moves
W&K London hires husband and wife creative team Carlos Alija and Laura Sampedro, and General Mills names Jennifer Jorgensen as
Kellogg, ABF and General Mills slammed in Oxfam ethical ranking
Oxfam has produced a highly critical league table on the ethical performance of the world's 10 biggest food and drink
The truth about lying on your CV
Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of
Sense creates experiential campaign for General Mills' Old El Paso
Sense has been tasked with creating an experiential campaign for the first time in ten years for food giant General
Birds Eye Iglo marketing director to move to General Mills
Birds Eye Iglo’s UK marketing director Ben Pearman is to leave the company after less than three years to join
WPP buys Red Dot Square Solutions
LONDON - WPP has acquired virtual reality market research firm Red Dot Square Solutions, a specialist that helps retailers study
Conquest launches emotional reaction tool
LONDON - Conquest is launching Metaphorix, an online tool to measure unconscious emotional reactions to brands by tapping into the
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