Advertising news and opinion from international thought leaders

August 23, 2017 by Hannah Ellison

Brand experience agency Frukt has delivered campaigns for brands including O2, Coca-Cola and Nokia. Event talks to the team behind

July 12, 2017 by Hannah Ellison

German spirit Jägermeister has worked with brand experience agency Frukt to bring back its JägerHaus to the UK festival scene

April 28, 2016 by Brea Carter

With the Rolling Stones' exhibition now in full swing, Event has opted to take a look back at how brands

April 21, 2016 by Brea Carter

Agencies Frukt and Octagon discussed the ways in which brands can utilise live experiences to connect with their target audiences

April 20, 2016 by Brea Carter

Agency Frukt has unveiled its music festival focused Field Work report today (20 April), which this year hones in on

April 12, 2016 by Brea Carter

Interpublic Group-owned agencies Frukt and Octagon are hosting tech and live experience sessions at Advertising Week Europe, which will descend

January 22, 2016 by Georgi Gyton

Although they may be happy to make the tea, interns thrive when given more responsibility. And on the flip-side, they

January 13, 2016 by Georgi Gyton

Handing out samples is no longer a festival activation. Instead, brands must align with the whole experience.

October 16, 2015 by Georgi Gyton

Sledge has announced the appointment of Sophie Smith, formerly of agency Frukt, who will join the agency's international team as

October 15, 2015 by Katie Deighton

Dance music fans ranked giveaways and freebies as the top way brands can add value to events, according to a

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