Articles: 32 Results

Event Stories: Frukt

Brand experience agency Frukt has delivered campaigns for brands including O2, Coca-Cola and Nokia. Event talks to the team behind

Jägermeister brings back JägerHaus to UK festivals

German spirit Jägermeister has worked with brand experience agency Frukt to bring back its JägerHaus to the UK festival scene

Red Bull hosted three music-focused underground parties in London last September

Five of the best branded music events

With the Rolling Stones' exhibition now in full swing, Event has opted to take a look back at how brands

Frukt's Dom Hodge hosted a live experience-focused panel session on the day

Ad Week Europe: How brands can target consumers' passion points at events

Agencies Frukt and Octagon discussed the ways in which brands can utilise live experiences to connect with their target audiences

Frukt works with brands such as Jägermeister at music festivals

Frukt releases sixth annual Field Work report

Agency Frukt has unveiled its music festival focused Field Work report today (20 April), which this year hones in on

Frukt and Octagon have two sessions planned for Ad Week Europe

Frukt and Octagon to deliver two sessions at Ad Week Europe

Interpublic Group-owned agencies Frukt and Octagon are hosting tech and live experience sessions at Advertising Week Europe, which will descend

Being an intern is about more than just making the tea

Future talent: The rise of the intern (part one)

Although they may be happy to make the tea, interns thrive when given more responsibility. And on the flip-side, they

Rimmel and Elle's Beauty Cupboard featured at Bestival in 2015

Knowledge: Festival report

Handing out samples is no longer a festival activation. Instead, brands must align with the whole experience.

Smith has previously worked on international activations for Mastercard and Shell

Sledge sees new recruit from Frukt

Sledge has announced the appointment of Sophie Smith, formerly of agency Frukt, who will join the agency's international team as

Most dance fans will accept brand sponsorship of events if they keep prices down

'Freebies' key to brand sponsorship of dance events

Dance music fans ranked giveaways and freebies as the top way brands can add value to events, according to a


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