Forrester

Articles: 9 Results
Forrester Research 2015: Marketing in the 'era of hyperadoption'

Forrester Research 2015: Marketing in the 'era of hyperadoption'

Analyst talks about the accelerating pace at which consumers embrace new options

Brands should rethink relationship with Facebook, says Forrester

Brands should rethink relationship with Facebook, says Forrester

Research firm responds to Facebook algorithm update and suggests alternatives

Facebook slams 'irresponsible' Forrester for accusing site of failing marketers

Facebook slams 'irresponsible' Forrester for accusing site of failing marketers

Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times

Google will beat Facebook in the battle for brand advertising

Google will beat Facebook in the battle for brand advertising

Has the epic battle between Facebook and Google been keeping you up at night? Worry no more; Google is going

NFC payments a decade away from mass market, claims Forrester

NFC payments a decade away from mass market, claims Forrester

Mobile contactless payment will not reach the mass market for another decade in the UK despite initiatives including Google Wallet,

Surprisingly few teenagers addicted to social networks, new research shows

Surprisingly few teenagers addicted to social networks, new research shows

LONDON - Teenagers are still spending more time watching television than they do online, and only 40% of them regularly

US email marketing spend set to soar

US email marketing spend set to soar

LONDON - Spend on email marketing in the US is expected to soar to $2B by 2014, according to research

Ad agencies to be hardest hit by marketing budget cuts

Ad agencies to be hardest hit by marketing budget cuts

LONDON - Marketers are expecting to cut budgets by 3% on average this year, with advertising and traditional media expected

Survey shows that internet gender gap is disappearing

LONDON - Internet usage is growing faster among European women than men, according to recent research from Forrester.

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