Hendrick's Gin toured its P.L.A.N.T activation across UK festivals this summer, inviting guests to take part in a scientific experiment.
Carlsberg is hosting a Danish experience at UK festivals this summer in a partnership with Live Nation.
Brett Booth, partner at Urban Nerds, discusses what the Fyre organisers should have known about influencer marketing strategy for festivals
Soft drinks brand Fentimans has announced that it will stage a botanical pop-up bar tour across food and drink, music
Whisky brand Jack Daniel's will be shaking up its Jack Rocks experiential programme with the introduction of Jack Rocks 7
Media and entertainment group Global has created a new commercial team to develop brand partnerships for its portfolio of 17
Popular festival wellington boot brand Hunter has created the world's smallest festival, within a portable toilet, at its Regent Street
Whirlpool is wrapping up its avocado-themed brunch and Hyundai Motor UK is to launch a fan-dome for Euro 2016 this
Emmi's Caffè Latte brand is to activate at Field Day and Kendall Calling festivals this summer as part of its
Jägermeister will return to the UK festival circuit this summer with its JägerHaus installation.